Webinar Partner:
Sudarshan Sarma
Senior Director - Monetization, Flipkart
Taranjeet Singh
Managing Director - South East Asia & India, Criteo
The two common buzzwords in digital advertising are audience targeting and programmatic.
Join us on a live virtual fireside chat to understand how both are getting more refined, and work in a commerce first world to deliver brand outcomes.
Key takeaways:
- Commerce audiences: How this is the logical evolution of targeting within a growing digital universe in India
- Algorithm-based buying: In a media universe of unlimited opportunities how algorithms need to work harder
- Commerce audience use cases for brand objectives and how these compare with traditional broad targeting
- About Product Performance Ads (PPA) and how it aims to solve for brand objectives
- In a world of multiple programmatic choices, why would one choose PPA to build customer value
