Agenda | MMA / Marketing + Media Alliance

Agenda

Monday, December 15, 2025

8:00 AM – 9:00 AM

Registration

9:00 AM – 9:10 AM

Doors Open

9:10 AM – 9:15 AM

NEXT! in Opening the Age of Alliance

Director
AU Inova Lab

9:15 AM – 9:25 AM

NEXT! in Building the Power of We

Chairwoman, MMA Türkiye | General Secretary, REPİD Türkiye

9:25 AM – 9:35 AM

NEXT! in For Today and the Future

MMA MEA CEO
MMA Global

9:35 AM – 9:45 AM

NEXT! in The Global View

CEO, Marketing + Media Alliance APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA APAC

9:45 AM – 10:00 AM

NEXT! in Human x Machine

Technology and Sustainability Communicator

10:00 AM – 10:15 AM

NEXT! in State of AI in Marketing

10:15 AM – 10:30 AM

NEXT! in Emotion in Motion

Marketing Director
CUPRA & SEAT

10:30 AM – 11:00 AM

Coffee Break

11:00 AM – 11:30 AM

NEXT! in FinTech in Alliance

11:30 AM – 11:45 AM

NEXT! in Smart Infrastructure

11:45 AM – 12:00 PM

NEXT! in The Screen Evolution

12:00 PM – 12:20 PM

NEXT! in The Currency of Trust

12:20 PM – 12:40 PM

NEXT! in REPİD

12:40 PM – 1:45 PM

1:45 PM – 2:05 PM

NEXT! in Connected Retail

From Shelf to Screen — Data, Loyalty, and Value in Every Interaction

2:05 PM – 2:20 PM

NEXT! in Creativity for All

Empowering Marketers to Design, Collaborate, and Scale Ideas Faster

2:20 PM – 2:35 PM

NEXT! in The Future of Connection

Building Communities and Growth in a Human-Centered Internet

2:35 PM – 2:50 PM

NEXT! in The Intelligent Marketplace

Personalization, Predictive Shopping, and the Power of Customer Data

2:50 PM – 3:05 PM

NEXT! in Smarter Journeys

Where AI Maps Consumer Intent into Measurable Movement

3:05 PM – 3:30 PM

3:30 PM – 3:45 PM

NEXT! in Performance Redefined

Powering the Mobile Ecosystem Through Speed, Scale, and Relevance

3:45 PM – 4:00 PM

NEXT! in The Sound of Culture

4:00 PM – 4:15 PM

NEXT! in Play to Engage

4:25 PM – 4:45 PM

NEXT! in The Rhythm of Partnership

4:45 PM – 5:00 PM

NEXT! in Learning in Alliance

 

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Serkan Karaman
MMA Global
E: [email protected]