Monday, December 15, 2025
Registration
Doors Open
NEXT! in Opening the Age of Alliance
NEXT! in Building the Power of We
NEXT! in For Today and the Future
NEXT! in Shaping the Future of Marketing: Global Trends and Asia Insights
In today's attention-starved, content-saturated world, relevance alone won't win. Customers are bombarded with messages across every channel, and brands have only seconds to make a meaningful connection. Even the most advanced personalization strategies fall flat if they don't spark emotion, inspire action, and build trust. This discussion explores how integrating creativity + marketing + Al empowers CMOs to build experiences that spark loyalty, drive growth, and make brands unforgettable.
NEXT! in Intelligence Partnerships: Humans and AI as Co-Creators
NEXT! in State of AI in Marketing
In Partnership With:
NEXT! in Emotion in Motion
Coffee Break
NEXT! in FinTech in Alliance
In Partnership With:
NEXT! in Smart Infrastructure
In Partnership With:
NEXT! in Reinventing Creativity & Commerce: How AI is Influencing Brand Perception and the Purchase Funnel
This keynote reveals how AI is reshaping creative storytelling, brand identity and influencing buying habits. How are consumers embracing, or rejecting, AI-created experiences, and what does that mean for brand reputation and relevance? We’ll then explore the surge of conversational commerce and how LLM-driven interactions turn into instant, personalized purchase journeys. This discussion connects the dots between creative AI, consumer trust, and the emergence of frictionless, AI-enabled purchase paths. With examples from ShowHeroes HeroChat, you’ll see how conversational product discovery is becoming a core driver of modern consumer behavior.
NEXT! in The Currency of Trust
NEXT! in REPİD
Lunch Break
NEXT! in Connected Retail
From Shelf to Screen — Data, Loyalty, and Value in Every Interaction
In Partnership With:
NEXT! in Creativity for All
Empowering Marketers to Design, Collaborate, and Scale Ideas Faster
In Partnership With:
NEXT! in Al for All: Transforming Business, Creativity, and Connection
Building Communities and Growth in a Human-Centered Internet
In Partnership With:
NEXT! in The Intelligent Marketplace
Personalization, Predictive Shopping, and the Power of Customer Data
In Partnership With:
NEXT! in Smarter Journeys
Where AI Maps Consumer Intent into Measurable Movement
Coffee Break
NEXT! in Performance Redefined
Powering the Mobile Ecosystem Through Speed, Scale, and Relevance
In Partnership With:
NEXT! in The Sound of Culture
NEXT! in Play to Engage
NEXT! in The Rhythm of Partnership
In Partnership With:
NEXT! in Learning in Alliance
Become an MMA NEXT! Conference | Istanbul 2025 partner today.
Fill out the form below to request more information:
or, contact:
Serkan Karaman
MMA Global
E: [email protected]