Global

This debate will include five marketer panelists, each in support of one of the presented marketing growth frameworks. The marketers will debate via a live, in-person or virtual session, discussing the merits and disadvantages of each framework. The marketers will provide case study or anecdotal examples, helping to reveal considerations in choosing a model to best fits any given business.

This debate will include five analytic panelists, each in support of one of the presented marketing growth frameworks. The analytics will debate via a live, in-person or virtual session, discussing the scientific basis of each. This be a technical conversation, dissecting the research and mathematics behind each framework to better understand the mechanics behind each theory.

As privacy regulations, like GDPR and CCPA, evolve and consumer sensitivity around how their data is being used increases, a fast-emerging critical need for marketers is the ability to evaluate Compliance Safety. Compliance Safety allows marketers to quickly review inventory and data sources for core compliance metrics at scale.

This session will summarize the six marketing growth framework presented as part of the series and provide strategic guidance around the pros, cons, and considerations of each.