Global | Page 127 | MMA / Marketing + Media Alliance

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Webinar Series: Data and the Customer Experience

Modern Marketing In India 2021

Over the time that WARC has carried out this survey with the MMA, the role of mobile in the arsenal of marketers has grown significantly. Today, more than two in three marketers are incorporating a mobile-first approach in their marketing. As smartphone technology becomes more and more sophisticated, marketing professionals have needed to increase both investment and focus on improving digital and mobile competences.

Released: 
September, 2021
Education Section: 
Educational Documents, Research
Region: 
APAC, India, Global
Event

Witness Amazing Work at our Celebration of Talent

Winners to be announced September 24

Ogury Donates Over $1 million U.S. Dollars of Ad Space to Non-Profit Organizations

New York and Paris, September 21st. Ogury, the Personified Advertising company, recently announced that it has donated more than $1 million in U.S. dollars of advertising space to non-profit organizations so far this year. Following a first quarter launch, the company supported several charities to acquire premium inventory on its new mobile web offering on top of its exclusive brand demand.

News Type: 
Member Press Release
Personalization and CX
Media & Retail Media

Decoding Consumer Behaviour - Winning the 2021 Festive Season

Consumer journeys are becoming more complex and non-linear, and the role of digital is becoming more prominent across the journey. As a result, this festive season will require marketers to rethink their media strategies in order to be successful. 

MMA India has co-authored an exclusive playbook with GroupM and Amazon Advertising on “Decoding Consumer behaviour for Winning the 2021 Festive season”.

Released: 
September, 2021
Education Section: 
Best Practices
Region: 
APAC, India, Global

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