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India Brand Safety Report 2021

Brand safety is in a nascent stage in India with limited awareness and very few brand custodians taking it seriously. The present brand safety guidelines are not aligned with the changing business needs where digital takes the centre stage. Brands will need to revisit their guidelines with a digital first approach. With Brand infringement increasingly becoming a gateway to brand safety issues, it cannot be ignored.There is a definite need to formalise a structured and purpose driven knowledge repository around brand safety in India.

Released:

October, 2021

Education Section:

Best Practices, Guidelines, Perspectives

Region:

APAC, India, Global

Indonesia: Mengenal Supply Path Optimization - Sebuah Inovasi Transparansi Yang Radikal Dalam Programmatic Buying

Nov 16, 2021 · APAC

The pressure on a marketer to deliver value on every dollar spent has never been greater, but the complexity of digital has always made the understanding of this tough to unpick. The causes of a murky supply path range from intentional bad actors to unintentional byproducts thanks to the layers of complexity in the industry. But can strategies and technology, such as supply path optimisation (SPO) help? How does ad verification help in creating efficiencies and stronger media quality? This session will answer that and more.

SAS Institute India Pvt. Ltd.

Mars (China)

Prioritizing Privacy: Perspectives from across the Industry

Nov 18 · APAC

As digital adoption accelerates, building and maintaining trust in the digital economy via a commitment to safety, security and privacy is essential to preserve the free and open internet and for users to access information and opportunity, and businesses to connect with people interested in what they have to offer.

Data is the Fuel of your Retention Engine

Nov 25 · APAC

Beyond the rhetoric of Data being the new oil, this session will dig a level deeper on what's the data to collect - what the sources are and how do you make it actionable by breaking down the silos.

Session Highlights:

How to Collect, Unify, Deploy data
Stories Data Tells
Becoming a Power User

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Staying Ahead of The Curve: Solutions for Business Success in a Privacy-First World

Nov 12, 2021 · APAC

In this session, industry experts will talk about the key solutions which businesses can adopt to drive better marketing performance in a privacy-first world.

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Personalisation & Privacy - An Industry View

Nov 11, 2021 · APAC

The advertising ecosystem is rapidly evolving with privacy becoming a key focus for people as well as businesses.

In this session, leading industry experts will discuss personalization in a privacy-first world, how the digital advertising ecosystem is evolving, and how businesses can build for these ecosystem changes with a privacy-focused lens.

Watch Now

DATA Unplugged India Series

Games

Video

[AdColony x MMA] The Evolution of Gaming

The Evolution of Gaming, Why modern marketers need to embrace gaming as a channel.

Technology is everywhere, and it's changing people's lives. We're exposed to technology from the moment we wake up to the last few minutes before we close our eyes.

The primary device for access to technology is the mobile phone. According to Statista, in 2020, the smartphone adoption rate in APAC reached 28%, and is expected to grow to 83% by 2025.

Released:

October, 2021

File Size:

4.24MB

Education Section:

Research, Trends Reports

Region:

APAC, Vietnam

Keywords:

vietnam, 2021, ADcolony