Presentations | MMA Global

Speaker Presentations

Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.

Friday, April 4, 2025

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AI - CX Flywheel - The Best Kept Secret

10:00 AM - 10:15 AM

Understand the mechanics of how AI, marketing, and CX can work together to create a self-reinforcing loop that gets smarter and more effective with every interaction 

Moneka Khurana, Country Head & BOD Member, MMA Global India
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(8.79 MB, PDF)
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Inaugural Keynote - Advancing CX with AI

10:20 AM - 10:40 AM

Explore how AI is fundamentally transforming the Customer Experience landscape - from strategy to execution and insights to impact.

Arun Neelakantan, MMA India Board Member; Executive Director, Customer Development, Hindustan Unilever Limited
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(935.49 KB, PDF)
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Fixing the Broken CX Journey: Why AI is No Longer Optional!

10:40 AM - 10:55 AM
Gaurav Agrawal, Chief Business Officer - India, Exotel
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(895.36 KB, PDF)
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The New CX Stack: Personalization, AI, and the Zivame Lens

11:00 AM - 11:20 AM

Zivame has always resonated deeply with women across India — not just as a brand, but as a space of comfort and empowerment.How do you strike the right balance between hyper-personalization and respecting consumer privacy? Find out

Lavanya Pachisia, Chief Executive Officer, Zivame
Rohit Dadwal, CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific, MMA Global Asia Pacific
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AI Powered CX: Hyper-Personalisation at Scale

11:25 AM - 12:00 PM

In an era where customer expectations are evolving rapidly, brands must move beyond basic personalization to AI-driven hyper-personalization at scale. This panel will explore how AI, predictive analytics, and automation are enabling brands to craft real-time, context-aware experiences that drive engagement, loyalty, and business growth—without compromising privacy or human connection.

Ashwin Chandrasekar., Chief Technology Officer, Third Wave Coffee
Namit Pandit, General Manager - Digital Commerce, Hindustan Unilever
Sameer Malik, Head of Digital & D2C, India Sub-Continent, Haleon
Shilpa Gupta, Chief Supply Chain Officer and Head of Customer Experience, HomeLane
Taranjeet Kaur, Head of Media & Digital Marketing, Tata Consumer Products

Moderator:

Vyshak Venugopalan, Director - Solution Consulting, India, Adobe
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Is Agentification the Key to Smarter Customer Journeys and the Future of Conversational AI

12:05 PM - 12:40 PM

As AI-powered agents evolve beyond basic automation, businesses are redefining customer interactions through intelligent, autonomous systems. This panel will explore how agentification is transforming customer journeys, the role of AI-driven conversational interfaces, and whether these smart digital assistants are the future of seamless, human-like engagement at scale.

Ashish Bajaj, Chief Marketing Officer, Narayana Health
Avijit Mohapatra, Head - CX Transformation, Flipkart
Girish Ramachandra, Co-founder & CEO, Shopalyst
Raahul Seshadri, Director, Tech & AI, WebEngage
Shruthi Bopaiah, EVP & Head - CX, Axis Bank

Moderator:

Neeraj Pratap Sangani, CEO, Hansa Cequity
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Breaking Silos: How Marketing & CX Collaboration Drives Business Growth

2:00 PM - 2:25 PM

CX and Marketing: A Strategic Partnership, Not Parallel Tracks
Kotak emphasized that customer experience is not a post-sale function — it’s central to the marketing strategy. By breaking silos and enabling real-time collaboration between CX and marketing teams, Kotak ensures a unified voice and consistent value across the entire customer journey

Rohit Bhasin, MMA India Board Member; President, Head - Propositions & Chief Marketing Officer, Kotak Mahindra Bank India
Yogesh Garg, Chief Digital Officer, Kotak Mahindra Bank

Moderator:

Moneka Khurana, Country Head & BOD Member, MMA Global India
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Unified Customer View: Breaking Silos with Connected CRM

2:25 PM - 2:55 PM

In a world where customer interactions span multiple touchpoints, a fragmented approach to CRM can hinder seamless experiences. This panel will explore how brands can break down silos, integrate data across teams, and leverage connected CRM systems to create a unified customer view that drives personalization, efficiency, and business impact.

Anshul Batra, Vice President - Advertising, Paytm Ads
Hitarth Saini, Head - Marketing, Freo
Kalyani Seshadri, Head - CX (Tanishq), Tanishq (Titan Company)
Nazia Murad Wagle, Head Customer Experience, Aditya Birla Group
Supriya Rath, Global eCommerce Marketing Leader, Lenovo
Sathish Krishnan, Head CRM and Tech support, RedBus

Moderator:

Anand Parameswaran, Executive Director, Kantar
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Optimizing the Martech Stack for CX Maturity

3:00 PM - 3:35 PM

As customer expectations evolve, a well-optimized Martech stack is critical for delivering seamless, data-driven experiences. This panel will explore how brands can integrate, streamline, and future-proof their Martech ecosystems to enhance CX maturity, drive personalization, and maximize marketing effectiveness.

Gandharv Sachdeva, Country Head - India, Hybrid
Priya Chakravarthy, VP - Experience, BluSmart
Saurabh Aggarwal, Founder & CEO, Insybit
Varun Kulkarni, Director - Marketing, Digital & Growth, NoBroker

Moderator:

Shivani Tiwari, Head - Digital Marketing, AJIO
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Using AI to Transform CX and Fuel Growth: A VC and Brand Perspective

4:00 PM - 4:20 PM

As AI transforms marketing and CX, this chat breaks down what’s real, what’s hype, and how founders and marketers can smartly integrate AI into their growth roadmaps

Goodies Narayanan, Advisor, Ex APAC CMO Coursera,
Viswanathan V, Head of Marketing, Elevation Capital
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From Automated to Autonomous Marketing

4:25 PM - 4:45 PM
Deepak Oram, Sr. VP - Growth Marketing & Martech, HDFC Bank
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CX for All: Building Inclusive Journeys with the Power of AI

4:45 PM - 5:15 PM

In today's rapidly evolving digital landscape, creating inclusive customer experiences is paramount. This panel brings together industry leaders from Britannia, WPP, and Google, alongside Amar Jain—a senior lawyer and advocate for the visually impaired community—to unveil an industry-first retail shopping initiative tailored for visually impaired individuals as we delve into the transformative potential of AI in fostering inclusivity

Amar Jain, Co-Founder, Mission Accessibility
Amin Lakhani, CEO, South Asia, Mindshare
Babita Baruah, CEO, VML India
Siddharth Gupta, General Manager - Marketing, Britannia

Moderator:

Niraj Ruparel, Creative Tech Lead, WPP & GroupM India
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Moneka Khurana
Country Head - MMA India
MMA Global
E: [email protected]