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Members Only
Presented by:
Greg Stuart
CEO, Marketing + Media Alliance (MMA)
Joel Rubinson
MMA MTA Expert & President, Rubinson Partners, Inc.
This webinar will provide an introduction to the MTA landscape and insights that will transform the way marketers do business.
You will:
- Learn what MTA is and understand its importance
- Recognize how MTA differs from conventional methods such as marketing mix analysis and last-touch attribution
- Understand the advantages of using sophisticated MTA modeling techniques
- Gain insight into how other marketers fit MTA into their portfolio of marketing optimization tools
- Review real-world examples of how to use MTA to solve business problems
