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Jill Inglis
Founder & Principal Marketing Strategist, Gram Interactive
Vassilis Bakopoulos
SVP – Head of Industry Research, Marketing + Media Alliance
Joel Rubinson
MMA MTA Expert & President, Rubinson Partners, Inc.
Watch a replay and download meeting materials from our first quarterly Marketing Attribution Think Tank (MATT) meeting of 2022. In this meeting, covered a variety of updates, as well as opened the floor for feedback and input into a few projects in consideration for this year. The agenda for this meeting included:
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Shared topline results from our first annual Marketing Growth Survey, revealing marketer understanding and application of marketing growth frameworks.
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Held an open discussion for feedback & input into a few new project ideas in consideration this year.
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Talked about opportunities to partner with the MMA on case studies, including pilot tests of Outcome-Based Marketing v2.0 (OBM2) & our recently released MTA Provider RFI Template & Scoring Tool.
