Aftermath: Impact of a Mobile Fraud Audit | MMA / Marketing + Media Alliance

Aftermath: Impact of a Mobile Fraud Audit

Nov 19, 2020 Global
Fraud Science Advisor
Christina Alexanderson Christina Alexanderson Marketing Analytics & SEO Lead, Showtime Networks Inc.
Grant Simmons Grant Simmons VP, Kochava Foundry

You’ve done an audit and discovered serious fraud violations, now what? From the perspective of marketers, this lively discussion will talk about the value and benefit of getting a handle on fraud, how to monitor signals to dynamically block and establish controls in real-time, and advice on collaborating with partners and networks.