AnyMind Group, an end-to-end commerce enablement company, has today announced that its influencer marketing platform, AnyTag, is now connected to Shopee and Lazada’s respective affiliate programs, enhancing AnyTag’s capabilities to run performance, conversion and now performance-based influencer marketing campaigns.

Global ad-tech leader ArabyAds and ThePubverse — ArabyAds’ publisher monetization platform — have become the exclusive media representatives for Mawdoo3, the region’s largest Arabic content publisher.

TEADS REVELA DATA CLAVE SOBRE LA MEDICIÓN DE LA ATENCIÓN EN MÁS DE 500 CAMPAÑAS GLOBALES QUE SUMAN MÁS DE 120 AÑOS DE ATENCIÓN DE LOS CONSUMIDORES

El Programa de Atención de Teads, próximo a cumplir su primer aniversario, recopiló insights que comprendieron 20 países, 120 anunciantes y más de 2.500 MM de impresiones medidas, brindando conocimiento y aprendizajes clave que impulsan la evolución de la Atención.

After winning the Agency of the Year in SEA region, Mi Ads appoints Xapads as Core Agency Partner for India as well 

Xapads Media, a leading adtech platform has been awarded as the Agency of the Year by Xiaomi for its South East Asia market for the Year 2022. Headquartered in India, Xapads Media stood out among top global partners for their outstanding work in boosting Xiaomi's MIUI internet business across multiple regions. The company also demonstrated excellence in innovation and implementation of customer solutions for Xiamoi. 

Xapads Media, India’s leading programmatic Adtech platform has appointed veteran marketing expert and business leader Vishal Singh as the Country Head for the India market. In this role, Vishal will be responsible for creating new business opportunities and continuing strong relationships with the existing clients.

ArabyAds appoints Tony Bourached as CEO of its retail marketing platform Ritelo and media optimization platform Adomus

Tony's appointment comes at a time when the Dubai-headquartered ad tech company is investing heavily in platform and innovation along with new market expansion & business opportunities.