Global Shortlist | MMA / Marketing + Media Alliance

Announcing the Smarties Global Shortlist

Brand Awareness

  • Cornetto, Unilever and Mindshare Malaysia
    The Ghost is Calling
  • Volvo Cars North America and R/GA
    The XC90 Experience in Volvo Reality
  • Mercedes-Benz USA and Razorfish
    Build a GLA on Instagram
  • Nike and Razorfish
    Razorfish - Nike 2014 World Cup mobile Alphonso - Brand Aware
  • DSW and Xaxis
    Xaxis & DSW Cross Screen Campaign

Lead Generation

  • Inmarko and Brandtone
    Inmarko ice cream
  • Unilever / Axe Black and J.Walter Thompson Manajans
    Trending Outdoor
  • Pop-Tarts and Pandora
    Pop-Tarts Crazy Good Summer
  • AUDI AG and Razorfish Germany
    Audi TT Brochure Hack

Product/Services Launch

  • Popeyes Louisiana Kitchen and Mithun, Inc.
    Red Stick Stardown: A Game of Chicken
  • Volvo Cars North America and R/GA
    The XC90 Experience in Volvo Reality
  • Hammerhead Navigation and R/GA + Hammerhead Navigation
    Hammerhead
  • Mercedes-Benz USA and Razorfish
    Build a GLA on Instagram
  • Xbox and Razorfish
    Halo: Starscope

Promotion

  • Marriott Mobile App and Marriott International
    1 Millionth Mobile Check-in Promotion
  • Dunkin' Donuts Indonesia and PT Telekomunikasi Selular, Tbk (TELKOMSEL)
    DONUTS WONDERLAND
  • Volvo Cars North America and R/GA
    The XC90 Experience in Volvo Reality
  • Virgin Mobile Australia and StarcomMediavest Group
    Meal For A Meal
  • Nekoosa Coated Products and TREKK
    Nekoosa Tradeshow Traffic Driver

Relationship Building/CRM

  • Bru and Brandtone
    Bru Coffee - 360° - 365 days always-on engagement
  • Huggies and Kimberly Clark Levers Ltd.
    Huggies Mobile Recharge Campaign
  • Lifebuoy, Unilever and Mindshare Pakistan
    Bond of Love on the Mother's Day
  • KappAhl and Mobiento / Deloitte Digital
    Life & Style all mobile loyalty club
  • Singapore Red Cross and MRM/McCann
    The Red Cross Connection

Social Impact/Not-For-Profit

  • United Nations Mine Action Service and Critical Mass
    Sweeper
  • Campari America and Kiip & mSIX
    Kiip & Campari America's CSR Campaign
  • Haciko and mobilike
    BarkBeacon: A Modern Fable
  • Singapore Red Cross and MRM/McCann
    The Red Cross Connection

Cross Media/Cross Mobile Integration

  • 1-800-Flowers.com and Swyft Media
    Make Mom Smile
  • Chiquita, Universal Pictures and FunMobility
    Minions Love Bananas 2015
  • Unilever / Axe Black and J.Walter Thompson Manajans
    Silent Entertainment
  • Viso, Unilever Vietnam and MindShare Vietnam
    New White Shirt, New Beginning
  • Coca Cola and SCLBITS
    Share a Coke Mexico

Cross Screen Advertising

  • Reckitt Benckiser / Durex and Havas Worldwide London
    Durex Explore
  • Unilever / Axe Black and J.Walter Thompson Manajans
    Silent Entertainment
  • LA Dodgers and R/GA
    LA Dodgers Digital Trading Room
  • Hungry Lion and Yonder Media in partnership with the MediaShop
    Hungry Lion Lucky Bucket Campaign

Marketing within a Mobile Gaming Environment

  • Zespri and Mindshare China
    How Zespri Got Kids Across China to Slice 18 Billion Kiwis
  • Popeyes Louisiana Kitchen and Mithun, Inc.
    Red Stick Stardown: A Game of Chicken
  • DoSomething.org and Mobile Commons
    The Bully Text: Superstar Edition

Messaging

  • DoSomething.org and Mobile Commons
    Science Sleuth
  • DoSomething.org and Mobile Commons
    The Bully Text: Superstar Edition
  • Singapore Red Cross and MRM/McCann
    The Red Cross Connection
  • Colgate Palmolive (India) Ltd and Red Fuse Communications
    Spreading a million smiles with a mobile

Programmatic

  • DSW and Xaxis
    Xaxis & DSW Cross Screen Campaign

Mobile App

  • Chick-fil-A and Bottle Rocket
    Chick-fil-A App
  • Hammerhead Navigation and R/GA + Hammerhead Navigation
    Hammerhead
  • AUDI AG and Razorfish Germany
    Audi TT Brochure Hack
  • Target Corporation and SapientNitro
    Target Holiday Wish List

Mobile Search

  • HotelTonight and HotelTonight
    HotelTonight Uses Branch.io Deep Links to Accelerate Growth in Mobile Search Marketing
  • Ford Ranger and Mindshare Philippines
    Waze to Drive
  • We Energies and Pure Oxygen Labs
    We Energies Transforms Power Outage Experience with Mobile Search

Mobile Website

  • Colgate-Palmolive / Irish Spring Signature for Men and Cohn & Wolfe
    What's Your Signature Say About You?
  • Nutry and Ginga
    Nutry Labs
  • Rexona, Unilever and Mindshare Thailand
    The Power of Multi-screening
  • Old Navy and Deeplocal
    Emoodji: What Does Your Most Used Emoji Say About You?
  • Heineken and R/GA London
    Heineken @WhereNext

Mobile Native

  • Universal Pictures and Mindshare Spain
    Draw your own Boxtroll
  • adidas and Johannes Leonardo, Carat, TBWA/Chiat/Day, Opera Mediaworks
    adidas Discovers the Power of Mobile-First Storytelling
  • Mercedes-Benz USA and Razorfish
    Build a GLA on Instagram
  • State Farm and Rovio Entertainment
    State Farm + Angry Birds Seasons NBA Episode Campaign

Tablet Campaign (Technology & Advertising)

  • Intel and Current Studios
    Intel Mars Rover Experience
  • LA Dodgers and R/GA
    LA Dodgers Digital Trading Room

Mobile Social

  • Sunsilk Shampoo, Unilever Vietnam and Mindshare Vietnam
    The Language of Hair
  • Old Navy and Deeplocal
    Emoodji: What Does Your Most Used Emoji Say About You?
  • Mercedes-Benz USA and Razorfish
    Build a GLA on Instagram
  • Nike and Razorfish
    Razorfish - Nike 2014 World Cup mobile Alphonso - Mobile Social
  • Dunkin' Donuts & Trilia/Hill Holliday and Trilia/Hill Holliday
    Dunkin' Donuts Shark Week

Innovation

  • Unilever/Rexona and Mindshare Turkey/Wanda/Mobilike
    Who Does More?
  • Equinox and R/GA
    The Pursuit by Equinox
  • Volvo Cars North America and R/GA
    The XC90 Experience in Volvo Reality
  • AUDI AG and Razorfish Germany
    Audi TT Brochure Hack
  • Peugeot and Webtraffic
    Peugeot Panorama Mobile

Location Based

  • Unilever / Lifebuoy and InMobi PTE Ltd and Mindshare Indonesia
    Lifebuoy Flood
  • Hellmann's and Mindshare
    Delivering Inspiration at Point of Sale
  • Ford Ranger and Mindshare Philippines
    Waze to Drive
  • Victorian Electroral Commission and MNET MOBILE
    Vote Victoria
  • Heineken and R/GA London
    Heineken @WhereNext

Mobile Payments

  • Virgin Mobile Australia and StarcomMediavest Group
    Meal For A Meal

The Internet of Things

  • Procter & Gamble: Oral-B and iconmobile
    Oral-B SmartSeries Mobile Application
  • Nike and R/GA
    Nike+ Running on Samsung Gear S
  • Hammerhead Navigation and R/GA + Hammerhead Navigation
    Hammerhead
  • LISNR and R/GA + LISNR
    LISNR
  • Owlet Baby Care and R/GA + Owlet Baby Care
    Owlet
  • AUDI AG and Razorfish Germany
    Audi TT Brochure Hack
  • Team Detroit / Ford and Team Detroit
    2015 Ford Beacon & Wi-Fi Experience

Mobile Video

  • HotelTonight and AppLovin
    HotelTonight Lets You Plan Less, Live More in Mobile Video Ad Campaign
  • Volvo Cars North America and R/GA
    The XC90 Experience in Volvo Reality
  • Nike and Razorfish
    Razorfish - Nike 2014 World Cup mobile Alphonso - Mobile Video
  • Coca Cola and SCLBITS
    Share a Coke Mexico