Thursday, May 15, 2025
9:00 AM – 10:00 AM
Registration & Networking
10:00 AM – 10:10 AM
Welcoming Remarks of the Master of Ceremonies
10:10 AM – 10:20 AM
MMA Introduction
10:20 AM – 10:35 AM
NEXT! in Future of Retail Media
10:35 AM – 11:05 AM
NEXT! in Retail Reimagined: Harnessing AI, Social Commerce, and AR for E-Commerce Success
The digital transformation of retail and e-commerce is accelerating. Powered by new technologies that are redefining the customer experience, this session will explore key digital innovations shaping the future of retail marketing and consumer engagement. It will cover the rise of AI in e-commerce marketing, the inclusion of AR and the future of social commerce, with social platforms becoming a retail powerhouse.
11:05 AM – 11:20 AM
NEXT! in Future of Digital Advertising in the MENAT Region
Hyper-connectivity and mobile-first behavior are reshaping the digital landscape in the MENAT region. This Q&A session will explore the major challenges brands face in this era, and how technologies, data, and AI are making their way into this culturally unique market.
11:20 AM – 11:40 AM
Coffee Break
11:40 AM – 12:10 PM
NEXT! in Decoding Consumer Behaviour: The Data-Driven Approach to Marketing Success
Data is more than just numbers. It’s the key to understanding and predicting consumer behaviour, which in turn allows us to create targeted and personalised campaigns based on data to drive growth. This session will delve into data-driven marketing, leveraging analytics to predict trends using AI and Behavioural Segmentation that increases loyalty and results.
12:10 PM – 12:35 PM
NEXT! in Retail & E-Commerce Marketing: Strategies for the Future
Join a candid conversation between a top marketing agency leader, Mike Khouri and Amazon’s CMO as they explore the evolving world of retail and e-commerce marketing. From AI-driven personalization to marketplace advertising and shifting consumer behaviours, this fireside chat will discover key trends and strategies shaping the future of online retail.
12:35 PM – 12:55 PM
NEXT! in the Power of Influence: Navigating the Future of Mobile Marketing and Brand Collaboration
Influencers are transforming mobile marketing, driving app discovery, engagement, and retention. This session explores the evolving role of influencers, the agency’s role in building authentic brand partnerships, and the shift toward long-term advocacy. Panellists will discuss key trends, challenges, and opportunities in the MENA region, including cultural nuances, regulatory changes, and the rise of local influencers. This session will share insights into measuring ROI, emerging technologies, and the future of influencer-driven app marketing.
12:55 PM – 13:05 PM
Closing Remarks
Become a NEXT! Conference Dubai May '25 partner today.
Fill out the form below to request more information:
or, contact:
Zeynep Albora
Commercial Operations and Marketing Manager, MENA
MMA Global
E: [email protected]