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Members Only
Presented by:
Greg Stuart
CEO, Marketing + Media Alliance (MMA)
Joel Rubinson
MMA MTA Expert & President, Rubinson Partners, Inc.
Fourth in the “Mastering Multi-Touch Attribution” series, this webinar will focus on ways your organization can optimize MTA to achieve tangible business outcomes.
You will:
- Identify a clear path to understanding how you can use MTA to make your marketing dollars work harder
- Learn strategies for shifting the marketing analytics paradigm in your organization for greater value creation
- Review real-world examples of agile marketing in practice and learn how global organizations use MTA approaches to increase marketing ROI
