Mastering Multi-Touch Attribution Webinar Series, Part 1: Intro to Multi-Touch Attribution (MTA) Methods

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This webinar will provide an introduction to the MTA landscape and insights that will transform the way marketers do business.

You will:

Learn what MTA is and understand its importance
Recognize how MTA differs from conventional methods such as marketing mix analysis and last-touch attribution
Understand the advantages of using sophisticated MTA modeling techniques
Gain insight into how other marketers fit MTA into their portfolio of marketing optimization tools
Review real-world examples of how to use MTA to solve business problems