Thursday, July 16, 2026
Delegates Registration, Business Networking, And Refreshments
Opening By Master Of Ceremony
Welcoming Remarks By Marketing + Media Alliance APAC
Welcoming Remarks By MMA Indonesia Honorable Chief Guest
New Metrics For Leaders Who Build For Impact
A forward-looking structure of how marketing leaders are redefining measurement frameworks to capture what truly matters — brand equity, customer lifetime value, and real business outcomes alongside revenue. In a world where purpose and performance are inseparable, the metrics you choose signal the kind of leader you are. For senior decision-makers ready to move beyond metrics and measure what actually drives lasting impact and meaningful growth.
Rethinking Intelligence for Marketing Growth
What does intelligence really mean for marketers today? Beyond AI, dashboards and data, the real value lies in application. In this keynote, Roy Nugroho from Grab Indonesia shares how Grab applies Ecosystem Intelligence across everyday behaviours, from how people move, eat, shop, order and decide, to create new marketing possibilities through Integrated Commerce, Gamified Commerce and Affiliate Networks.
Leading Indonesia's Data Integrity: From Trusted Data to Trusted Decisions
In one of Southeast Asia's fastest-growing digital economies, data integrity is no longer a compliance issue — it's a leadership imperative. Beyond accuracy, governance, and transparency, its true value lies in enabling organizations to transform trusted data into meaningful insights, informed decisions, and measurable business outcomes. This session examines how Indonesia's marketing leaders are championing data governance and accountability to build the foundation sustainable growth demands — and explores how they bridge data, insight, and action to build customer trust, accelerate growth, and create lasting competitive advantage. As digital investment accelerates and consumer trust becomes harder to earn, the organizations that lead with data integrity — and translate it into trusted decisions — will be the ones that earn the right to scale.
Building Brands That Earn Long-Term Impact
Great brands are shaped by every decision, every experience, and every promise kept over time. This session explores how marketing leaders are moving beyond short-term wins to create lasting relevance, trust, and influence. When purpose drives strategy and innovation sustains momentum, enduring impact becomes the natural result of getting the fundamentals right. For organizations ready to be resillient for what comes next.
How Brands Show Up With Advanced Innovation To Drive Real Change
Innovation without impact is just novelty — the brands that matter use advanced capabilities to move markets and shift behavior. An in-depth look at how marketing leaders are deploying emerging technology, data intelligence, and bold creative thinking to drive change that goes beyond campaigns. Where innovation serves purpose and purpose fuels growth — for CMOs and senior leaders ready to lead brands that don't just respond to change, but create it.
Lunch & Business Networking
Opening By Master Of Ceremony
Elevator Pitch Session
Retail Media Beyond Ads: Creating Value Across the Customer Journey
Retail media has evolved far beyond digital placements and sponsored products. As retailers build richer customer experiences through technology, data, and in-store innovation, the opportunity lies in creating media value at every touchpoint—from discovery to purchase and service recovery.
Real Time Creative: From Moment to Market
The window between cultural moment and market relevance has never been shorter — and the brands winning today move at the speed of attention. A deep dive into how marketing leaders are building the agility to activate in real time without sacrificing brand integrity. From AI-assisted production to always-on content engines, speed without strategy is noise — this is about being first and being right.
Retail Media As The Future Growth Engine & Retail Media Network Ideas Lab Introduction
Retail media has moved from tactical add-on to strategic powerhouse — reshaping how brands connect with consumers at the moment of intent. A sharp look at how marketing leaders are unlocking retail media networks to drive measurable growth, deeper shopper insights, and smarter media investment. Where first-party data meets purchase behavior, the opportunity to influence and convert has never been more precise.
Making Purposeful Marketing Your Strongest Asset
Purpose is no longer a brand narrative — it's a business imperative that drives loyalty, talent, and long-term growth. An in-depth look at how the most influential marketing leaders are transforming purpose from a values statement into a measurable performance driver. When brand mission aligns with customer values, it creates emotional equity no media spend can manufacture — in today's landscape, purpose-led marketing isn't soft, it's your sharpest competitive differentiator.
How AI Is Reshaping Brand Visibility
AI is rewriting the rules of brand visibility — where brands appear, how they're discovered, and what it takes to stay relevant as consumer attention moves from search bars to recommendation feeds, creator platforms, and live commerce. A penetrating look at how marketing leaders are leveraging AI-powered tools to optimize presence across these shifting discovery environments, from retail media algorithms to virtual try-on and content intelligence. The brands that understand how AI surfaces content and shapes perception will own the visibility advantage in an increasingly competitive digital landscape.
Partnership Trust-Based Conversion
The most powerful conversions don't come from targeting — they come from trust built through the right partnerships. A deep dive into how marketing leaders are leveraging strategic alliances to create credibility signals that drive deeper engagement and measurable growth. When partnerships are rooted in shared values, conversion stops being a transaction and becomes a relationship.
The Storytelling Revolution: Bridging The Gap Between Content and Consumer
Consumers see more content than ever, yet very little of it earns their attention. This session examines how leading brands are closing the distance between what they produce and what consumers value, with narrative, data, and technology working as one system to turn connection into commercial outcomes. Delegates will leave with a sharper view of how storytelling can drive measurable brand and business growth, in line with this year's call to lead with innovation and grow with purpose.
