Riescha Puri Gayatri has built a marketing leadership career spanning multinational and local FMCG organizations. Over the past 15+ years, she has led initiatives across brand building, innovation, media, public relations, and digital transformation at Unilever, Danone, Beiersdorf, Fonterra, and now Paragon Technology & Innovation. This breadth of experience has shaped her perspective on creating brands that drive sustainable business growth while remaining culturally relevant.
Today, as Brand Director of Youth, Emerging, and Male Grooming Beauty at Paragon Technology & Innovation, Riescha leads the growth agenda for some of Indonesia's fastest-growing beauty brands, bringing together brand strategy, innovation, digital ecosystems, consumer insights, and customer engagement to unlock integrated growth.
Riescha believes the future of marketing belongs to brands that go beyond communication to create genuine relevance : earning a meaningful place in people's lives, communities, and culture.
