Webinar Sponsor:
Sapna Chadha
MMA India Board Member; Vice President, Southeast Asia and South Asia Frontier, Google Asia Pacific
Sukhleen Aneja
MMA India Board Member; Chief Executive Officer of the Good Brands Co, Ex Good Glamm Group
Brands are no strangers to change and crisis management. But it would be safe to say that the current scenario is a first for us all. While deciphering what people really want has always been a tough undertaking for marketers, they are now faced with the added challenge of understanding consumer behaviors and needs in the midst of these tough times.
In 'Here for now v/s Here to stay: Perspectives on Changing Consumer Behaviour', Sapna Chadha and Sukhleen Aneja shall chat about
- Search behaviour tells us about consumer priorities
- Trends are here for now, and which ones are here to stay
- What these trends mean for businesses.
Available on Think with Google:
- What is India searching for? Insights for brands
- Google Search data reveals how brands can help during the coronavirus pandemic
