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MMA Press Release

The Mobile Marketing Association Makes it Easier to Buy and Sell Mobile Ads for Smartphone and Tablet

Industry-Standard Guidelines for Smart Phones, Feature Phones and Tablets

MMA Will Issue MMA Universal Mobile Ad Package Compliance Stamps to Companies Adopting New Standards

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MMA Press Release

MMA Publishes Winter Issue of The International Journal of Mobile Marketing

Edition Features Ten Articles on Topics Including Mobile Marketing in India and Pakistan, Location Based Marketing, and Mobile Social Media

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MMA Press Release

Mobile Marketing Summits to Launch at Com World Series

Partnership between Mobile Marketing Association and Informa sees Mobile Marketing Summits held in association with four Com World Series Events in 2012

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MMA Press Release

Mobile Marketing Association Releases Final Privacy Policy Guidelines for Mobile Apps

New York, NY (January 25, 2012) — The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the release of its finalized MMA Mobile Application Privacy Policy, the first guidelines document of its kind that addresses the core privacy issues and data processes of many mobile applications. The completed guidelines incorporate industry input received during a public comment period, October 17-November 18, 2011.

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MMA Press Release

Mainstream mCommerce Adoption will be driven by Women and Mature Users – BuzzCity Survey

Mainstream mCommerce Adoption will be driven by Women and Mature Users – BuzzCity Survey India named as top performing mobile advertising region & Western Europe still demonstrates strong growth London, 17th January 2012: BuzzCity’s latest quarterly report, released today, showcases the trends and forces in the mobile advertising industry. BuzzCity has seen tremendous growth with mobile ads served more than doubling in 2011, and year-on-year growth of 139%. More than 126 billion ads were served in 2011, compared with 52 billion in 2010.
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MMA Press Release

Poynt Expands Features in the United Kingdom to Include Petrol Prices Powered by WhatGas.com

POYNT EXPANDS FEATURES IN THE UNITED KINGDOM TO INCLUDE PETROL PRICES POWERED BY WHATGAS.COM

UK users can now find and share the best prices on local petrol

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MMA Press Release

Curt Hecht, Tobin Ireland and Joe Kennedy Elected to the Mobile Marketing Association Global Board of Directors

CURT HECHT, TOBIN IRELAND AND JOE KENNEDY ELECTED TO THE MOBILE MARKETING ASSOCIATION GLOBAL BOARD OF DIRECTORS
 
New York, NY, December 19, 2011 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced three additions to the MMA Global Board of Directors including Curt Hecht, CEO of VivaKi’s Nerve Center; Tobin Ireland, group director, commercial development, Vodafone Group; and Joe Kennedy, CEO & President of Pandora.
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MMA Press Release

Mobile Marketing Association Makes it Easier to Buy Mobile Ads on Smartphone and Tablet

 

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MMA Press Release

Mobile Marketing Association Announces Changes to Board of Directors

MOBILE MARKETING ASSOCIATION ANNOUNCES CHANGES TO BOARD OF DIRECTORS
 
The Weather Channel’s Cameron Clayton is Chairperson;
Jack Philbin of Vibes Appointed Secretary
 
Industry Leaders Jack Haber and Bob Liodice Named Board Members
 
New York, 7 December, 2011 – Today, the Mobile Marketing Association (MMA), the leading global trade assoc
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MMA Press Release

Real Madrid Joins the Mobile Marketing Association

REAL MADRID JOINS THE MOBILE MARKETING ASSOCIATION
 World's richest football club leverages membership to extend mobile marketing expertise and leadership
 
New York, Singapore, London and São Paulo: November 29, 2011 - The Mobile Marketing Association (MMA) and top Spanish football league club Real Madrid today announced that the internationally renowned c
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