Agenda

09.00 AM – 09.30 AM

Registration, Business Networking, and Refreshments

09:30 AM – 09:45 AM

Opening of Media Gathering by Master of Ceremony (MC)

Beverly Gunawan

Corporate Communication Head / News Presenter at Liputan 6

PT Elang Mahkota Teknologi Tbk / PT Vidio Dot Com

09:45 AM – 10:00 AM

Opening Speech and Introduction of Marketing + Media Alliance Indonesia (MMA Indonesia)

Shanti Tolani

Country Head & Board of Director Indonesia

Marketing + Media Alliance Indonesia

10:00 AM – 10:30 AM

Modern Marketing Reckoner 2025 Industry Report Key Highlights of Latest Data, Insights & Trends - Presentation

The Modern Marketing Reckoner 2025 Industry Report Indonesia serves as a strategic compass for marketers navigating an era defined by rapid transformation, technological disruption, and shifting consumer values. Backed by relevant Indonesian data and market insights, the MMA reports offer a strategic outlook on marketing and advertising trends. It addresses the key shifts in the industry to enable marketers to stay ahead, adapt to emerging opportunities, and make informed decisions in an increasingly digital-first economy.

In this session, we will explore the Key Topics Highlights surroundings:

AI The Next Evolution
Data & Measurement
Customer Experiences & Changing Behaviors
Brand Purpose & Campaign Innovation (Big Ideas & Creativity & Brand Building for Long-Term Value)
Social Marketing (Creator Economy, Influencers, Social Media, and Community Engagement)