The Modern Marketing Reckoner 2025 will be unveiled at the media gathering on December 10, in Jakarta, Indonesia, bringing together contributors from MMA Global Indonesia’s member and partner network, alongside key media guests. Released annually by MMA Global Indonesia, the report is curated for top-tier thought leaders, industry experts, and domain specialists operating across a wide range of sectors, including brands, marketers, agencies, media firms, publishers, telecommunications, and advertising and marketing technology companies.  

The Modern Marketing Reckoner 2025 serves as a strategic compass for Indonesia’s top executives including chairpersons, C-Level Executives, directors, business owners, founders, co-Founders, heads of departments, and other key decision makers, offering relevant insights, strategy, and frameworks to navigate change and unlock new value in the marketing and advertising landscape for the year ahead, in 2026 [1].

The Modern Marketing Reckoner 2025 charts marketing’s shift from tactical execution to a strategic enterprise driven by data, creativity, technology, and purpose. A key focus is the rise of agentic and generative AI, reshaping the marketing value chain, from targeting and content to automation and measurement. With Asia-Pacific’s AI market growing at a CAGR of 41.7% [2] and Indonesia investing $0.66 billion in AI infrastructure in 2025, the momentum is clear. The real opportunity, however, lies in how AI augments creativity, accelerates decisions, and enables personalization at scale with adoption that is anchored in responsibility, transparency, and human oversight. 

This redefinition of capability extends to teams. Building workforce capacity through continuous upskilling, design thinking, and a growth mindset is foundational. With big data analytics software market size expected to reach $73.77 billion [3] by 2030 from $47.18 billion in 2025, organizations must pair tech investments with talent strategies to unlock real value. 

The Modern Marketing Reckoner 2025 also explores the growing centrality of social ecosystems. With 143 million [4] active users, and a vibrant creator economy dominated by nano-influencers, social platforms are now critical arenas for storytelling, trust-building, and commerce. It’s here that diversity, equity, and inclusion (DEI) take tangible form that reflects and respects the lived experiences of diverse audiences. 

Importantly, this year’s edition highlights a deeper evolution in how value is defined. The growing convergence of brand purpose and ESG principles signals a shift where creativity must now reflect not only market ambition but also social and environmental accountability. This shift is driving a transformation in the digital advertising landscape in Indonesia, where the market value is projected to expand by 5.7% CAGR over the next five year to $4.27 billion [5] in 2030, reflecting growing demand for authentic, purpose-driven content.  

The Modern Marketing Reckoner 2025 becomes a crucial reference point for action, a repository of future signals, and a shared language for those leaders building and creating high standards modern marketing & advertising in and for Indonesia’s digital economy.  

The future of marketing and advertising starts here.