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CONSUMERS ARE EVOLVING FASTER THAN BRANDS, SAY MOBILE MARKETING EXPERTS (April 2011)

Consumers are evolving faster than brands, say mobile marketing experts
 
MMA Forum speakers look to gain and share insights into improving consumer experiences via the mobile medium
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MMA PUBLISHES MOBILE COUPONING BEST PRACTICES AND GUIDELINES (APRIL 2011)

MMA PUBLISHES MOBILE COUPONING BEST PRACTICES AND GUIDELINES
 
New Document Provides Industry Standard for Mobile Coupons and Rebates
 
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MOBILE MARKETING ASSOCIATION ANNOUNCES WORKSHOPS ON CONSUMER ENGAGEMENT, MOBILE DATA MONETISATION AND SOCIAL MOBILE COMMERCE

Mobile Marketing Association Announces Workshops on Consumer Engagement, Mobile Data Monetisation and Social Mobile Commerce
 
 
Singapore, April 8, 2011 – The Mobile Marketing Association (MMA) today announced that it will be conducting three mobile marketing workshops at the Grand Hyatt Singapore on May 3, ahead of the MMA Forum in Singapore on May 4-5, 2011.
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SECOND MMA CONSUMER INSIGHT BRIEFING SELLS OUT - New Venue Announced (MARCH 2011)

Second MMA Consumer Insight Briefing Sells Out - New Venue Announced
- Event relocated to accommodate more attendees -
 
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MMA RELEASES NEW VERSION OF U.S. CONSUMER BEST PRACTICES FOR CROSS-CARRIER MOBILE CONTENT SERVICES (MARCH 2011)

 

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INMOBI JOINS THE MMA AS A GLOBAL PREMIUM MEMBER (MARCH 2011)

 

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CONSUMER ENGAGEMENT TAKES CENTRE STAGE AT REGIONAL MOBILE MARKETING ASSOCIATION FORUM (MARCH 2011)



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MILLENNIAL MEDIA BECOMES GLOBAL PREMIUM MEMBER OF THE MOBILE MARKETING ASSOCIATION (MARCH 2011)

MILLENNIAL MEDIA BECOMES GLOBAL PREMIUM MEMBER OF THE MOBILE MARKETING ASSOCIATION
 
Assumes a Leadership Role in the Development of a Global Industry-Wide Mobile Marketing Guide
 
Boston, London, Los Angeles, New York, Singapore & São Paulo - March 2, 2011
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IAB AND MOBILE MARKETING ASSOCIATION ESTABLISH STANDARD METHODOLOGY FOR MEASURING MOBILE WEB ADS (MARCH 2011)

IAB and Mobile Marketing Association Establish Standard Methodology for Measuring Mobile Web Ads

Organizations Publish First-Ever “Mobile Web Advertising Measurement Guidelines”

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MMA PUBLISHES EXPANDED MOBILE ADVERTISING GUIDELINES (FEBRUARY 2011)

 

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