MMA Press Release

Emmanuel Allix to help outline and drive MMA’s regional agenda alongside other industry leaders

Singapore, November 03, 2010 – Emmanuel Allix, Vice-president and Managing Director, Asia Pacific at InMobi has been elected to the regional Board of the Mobile Marketing Association (MMA). The election of the new board members comes after over a month of nominations in which more than 200 MMA members voted.

Strong acceptance of mobile ads, combined with scale and penetration, point towards explosive market growth in context of 3G and smart phone adoption

BuzzCity launches in-app advertising capability for Android developers

Additional revenue stream created for game and application developers

London, 19 October 2010: Global mobile media company BuzzCity today launches its software development kit (SDK) for Android following the recent success of its SDK for BlackBerry.

The move will enable Android developers to embed advertising within their applications and games, providing a valuable additional revenue stream.