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[Vietnam Webinar] Next-Gen Creator Marketing: Influencing At Scale & New Audience Post Crisis

[Vietnam Webinar] Next-Gen Creator Marketing: Influencing At Scale & New Audience Post Crisis

Jun 5, 2020 · APAC

Influencers are quickly becoming a natural part of marketing budgets, esp. during Covid-19, in which influencer voice becoming the new brand voice with their own inspiration, credibility and authenticity.
Questions to advertisers are no longer questions of whether or not to do Influencer Marketing, but about “How & How much”: How to create an effective Influencer campaign? How to do it at scale? And finally, how to capture the new audiences as the new realities establish? 


Language: Vietnamese 

Phuong Dang Lynn Pham Tuan Võ +2
[Vietnam Webinar] From Bricks to Clicks: Taking Retail Business Online

[Vietnam Webinar] From Bricks to Clicks: Taking Retail Business Online

May 22, 2020 · APAC

Retail businesses have experienced a severe, or potential, impact as a result of COVID-19, especially after WHO declared a global public health emergency and governments announcing social distancing and lockdown.

We would like to share with retail businesses today on our best practices, strategies and resources you can leverage to set up and scale your businesses online especially during & after these unprecedented times.

We will cover 

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Hung Huynh Phuong Chu
[India Webinar] New Business Models That Are Shaping the Future in the Digital Era

[India Webinar] New Business Models That Are Shaping the Future in the Digital Era

May 26, 2020 · APAC

As we emerge from Covid-19, the world will look very different. Consumer behaviour will have shifted resulting in businesses needing to recalibrate to address these needs.

In an unplugged chat with Rohit Dadwal, Ajit Mohan will discuss

  • The future is digital. This pandemic has accelerated the consumer journey towards that
  • The pace at which businesses adopt digital will determine their future success
  • New models will continue to disrupt and pivot businesses in the digital era. There is No Playbook for that…
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Ajit Mohan
[APAC Webinar] Supporting Businesses Navigate Through the Current Challenges of Covid-19

[APAC Webinar] Supporting Businesses Navigate Through the Current Challenges of Covid-19

May 5, 2020 · APAC

Facebook is focused on many efforts to support businesses in responding to COVID-19. In this session we will share insights, learnings & resources on how businesses (small to big) can navigate through the current challenges:

  • How consumer behaviours have changed in the context of COVID-19 
  • How businesses can respond - best practices & learnings
  • Resources & playbooks that can support ongoing

Resources:

Benjamin Joe
[Vietnam Webinar] Social Commerce: The Next Normal?

[Vietnam Webinar] Social Commerce: The Next Normal?

Apr 22, 2020 · APAC

As people practice physical distancing in different parts of the world, many of us found ourselves more socially connected than ever. 
 
What is remarkable is that we seem to be witnessing a rapid adoption of emerging behaviours much sooner than we would have anticipated such as a significant increase in messaging and Messenger video usage, doubling of FB and IG Live viewing in just a week etc.
 

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Hai Ly Nguyen Yen Ngo Nguyen Giang Xuan Lieu Vy Nguyen
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AppsFlyer Develops Plan To Accommodate Facebook's Data Policy Change

July 21, 2015

This MediaPost article covers AppsFlyer's new product release, Facebook ROI Reports, which will help marketers better calculate the cost of their Facebook campaigns.

Fiksu, Shotzoom, and Facebook: A Winning Combination

Fiksu and Facebook Helped Shotzoom's Golfshot Generate Over 1M Downloads Across 50 Countries

Fiksu's programmatic media buying and optimization tools for Facebook helped Shotzoom scale their business and lower their user acquisition costs.

Challenge: Cost Effectively Scale User Base and Validate Business Model

Fiksu
Shotzoom
Golfshot
Facebook

Topps Partners with Fiksu to Achieve Impressive ROI on Facebook and Twitter

Overview:

Topps, long known as the pre-eminent baseball trading card company, has evolved with the times. For more than two years, Topps Digital has been developing and publishing apps including BUNT, HUDDLE, and KICK.

Featured by Apple as a "Best New App," BUNT is the exclusive digital trading card app of Major League Baseball. The free app, which is monetized through in-app purchases, allows the next generation of baseball fans to collect digital cards and play them during baseball games to earn points in real time.

Topps
Fiksu
Facebook
Twitter
ROI
Komli Social Ads Platform

Komli Media launches new Social Ads Platform powered by Adquant, creating Asia’s most comprehensive social media offering

June 12, 2014
Provides advanced Facebook ads management platform with turnkey onboarding, training, account management and technical support, all provided locally in market Komli Media, Asia Pacific’s leading digital media technology platform, announced an exclusive partnership with Adquant, a leading social advertising company and a Facebook Preferred Marketing Developer (PMD). This partnership gives Komli exclusive rights to offer the Adquant platform across the Asia Pacific region.

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