Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Top Brands - Vietnam 2023
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| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | La Vie | Soft Drinks | Vietnam | 176.4 |
| 2 | Grab | Retail | Vietnam | 169.4 |
| 3 | Heineken | Alcoholic Drinks | Vietnam | 165.2 |
| 4 | Techcombank | Financial Services | Vietnam | 135.8 |
| 5 | Vietjet Air | Transport & Tourism | Vietnam | 134.2 |
| 6 | L'Oréal | Toiletries & Cosmetics | Vietnam | 102.4 |
| 7 | P/S | Toiletries & Cosmetics | Vietnam | 94.6 |
| 8 | Samsung Galaxy | Technology & Electronics | Vietnam | 94.4 |
| 9 | Tiger Beer | Alcoholic Drinks | Vietnam | 86.4 |
| 10 | VNGGames | Leisure & Entertainment | Vietnam | 85.5 |
| 11 | Oreo | Food | Vietnam | 83.2 |
| 12 | Maybelline | Toiletries & Cosmetics | Vietnam | 71.0 |
| 13 | Sprite | Soft Drinks | Vietnam | 68.1 |
| 14 | Biti's | Clothing & Accessories | Vietnam | 66.0 |
| 15 | Bia Saigon | Alcoholic Drinks | Vietnam | 60.1 |
| 16 | Ensure | Food | Vietnam | 60.0 |
| 17 | Aquafina | Soft Drinks | Vietnam | 54.5 |
| 18 | Berocca | Pharma & Healthcare | Vietnam | 50.8 |
| 18 | Kotex | Toiletries & Cosmetics | Vietnam | 50.8 |
| 20 | Abbott | Pharma & Healthcare | Vietnam | 50.0 |
| 21 | Vaseline | Toiletries & Cosmetics | Vietnam | 47.9 |
| 22 | Lifebuoy | Toiletries & Cosmetics | Vietnam | 44.5 |
| 23 | GHTK | Retail | Vietnam | 43.5 |
| 24 | Technology & Electronics | Vietnam | 42.1 | |
| 25 | Shell | Automotive | Vietnam | 42.0 |
| 26 | Chợ Tốt | Media & Publishing | Vietnam | 41.0 |
| 27 | Nescafé | Soft Drinks | Vietnam | 36.0 |
| 28 | Dove | Toiletries & Cosmetics | Vietnam | 35.0 |
| 29 | Dulux | Household & Domestic | Vietnam | 28.0 |
| 30 | Pernod Ricard | Alcoholic Drinks | Vietnam | 24.5 |
| 31 | Samsung | Technology & Electronics | Vietnam | 20.5 |
| 32 | Coca-Cola | Soft Drinks | Vietnam | 20.0 |
| 32 | Vietnam International Bank | Financial Services | Vietnam | 20.0 |
| 34 | Edelweiss | Alcoholic Drinks | Vietnam | 17.9 |
| 35 | Milo | Soft Drinks | Vietnam | 17.4 |
| 36 | Alpenliebe | Food | Vietnam | 16.0 |
| 36 | Bayer | Pharma & Healthcare | Vietnam | 16.0 |
| 36 | Phu Nhuan Jewelry | Clothing & Accessories | Vietnam | 16.0 |
| 36 | Vietnam Airlines | Transport & Tourism | Vietnam | 16.0 |
| 40 | Rockstar Energy | Soft Drinks | Vietnam | 14.5 |
| 40 | Sunlight | Household & Domestic | Vietnam | 14.5 |
| 42 | Nestlé | Food | Vietnam | 12.9 |
| 43 | Strongbow | Alcoholic Drinks | Vietnam | 12.5 |
| 44 | Kinh Do | Food | Vietnam | 12.0 |
| 45 | Surf | Household & Domestic | Vietnam | 10.0 |
| 46 | Pepsi | Soft Drinks | Vietnam | 9.5 |
| 46 | Simple | Toiletries & Cosmetics | Vietnam | 9.5 |
| 46 | Sting | Soft Drinks | Vietnam | 9.5 |
| 49 | Audi | Automotive | Vietnam | 8.0 |
| 49 | Generali | Financial Services | Vietnam | 8.0 |
| 49 | HOZO | Leisure & Entertainment | Vietnam | 8.0 |
| 49 | LU | Food | Vietnam | 8.0 |
| 49 | Mentos | Food | Vietnam | 8.0 |
| 54 | Alipas | Food | Vietnam | 4.5 |
| 54 | Mirinda | Soft Drinks | Vietnam | 4.5 |
| 56 | Amazon | Retail | Vietnam | 4.0 |
| 56 | Anheuser-Busch InBev | Alcoholic Drinks | Vietnam | 4.0 |
| 56 | C2 | Soft Drinks | Vietnam | 4.0 |
| 56 | Ford | Automotive | Vietnam | 4.0 |
| 56 | Hada Lobo | Toiletries & Cosmetics | Vietnam | 4.0 |
| 56 | Highlands Coffee | Retail | Vietnam | 4.0 |
| 56 | Laneige | Toiletries & Cosmetics | Vietnam | 4.0 |
| 56 | Larue | Alcoholic Drinks | Vietnam | 4.0 |
| 56 | Lay's | Food | Vietnam | 4.0 |
| 56 | Lotteria | Retail | Vietnam | 4.0 |
| 56 | Maggi | Food | Vietnam | 4.0 |
| 56 | Nutifood GrowPLUS+ | Food | Vietnam | 4.0 |
| 56 | Panasonic | Technology & Electronics | Vietnam | 4.0 |
| 56 | Shiseido | Toiletries & Cosmetics | Vietnam | 4.0 |