MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Brands Vietnam 2023

Grab

Overall rank

#2

Points

169.4

Awards won

15

Finalists

8

Region
Vietnam
Best in Show 0
Gold 5
Silver 9
Bronze 1
Finalist 8

Campaigns and Awards 2023

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Travel Bravely Grab Grab Vietnam Real Time Marketing, Programmatic Smarties APAC Silver, Bronze
Digitalising Vietnam’s Farm-to-Door Supply Chain Grab Grab Vietnam Diversity & Inclusion, Integrated Ecommerce Innovation, O2O / New Retail / Innovative & New Tech Sales Channels Smarties APAC Gold (2), Silver
MYNAME Promocodes - Turning Grab Transport Drivers into GrabFood Affiliate Marketers Grab Grab Vietnam Social Impact Marketing, O2O / New Retail / Innovative & New Tech Sales Channels, Personalisation Smarties APAC Silver (3)
Weather Rescue - A Novo “Skincare” Solution For This Summer Grab Grab Mindshare Vietnam Brand Experience, Real Time Marketing Smarties Vietnam Finalist (2)
Travel Bravely Grab Grab Vietnam Programmatic, Real Time Marketing Smarties Vietnam Gold, Finalist
Digitalising Vietnam’s Farm-to-Door Supply Chain Grab Grab Vietnam Integrated Ecommerce Innovation, Diversity & Inclusion, O2O / New Retail / Innovative & New Tech Sales Channels Smarties Vietnam Gold, Silver, Finalist
Highlands Coffee treats after every Grab Ride: CRM cross-selling with a twist Grab Grab Vietnam Real Time Marketing, O2O / New Retail / Innovative & New Tech Sales Channels, Short or Long Form Video Smarties Vietnam Silver, Finalist (2)
MYNAME Promocodes - Turning Grab Transport Drivers into GrabFood Affiliate Marketers Grab Grab Vietnam Social Impact Marketing, O2O / New Retail / Innovative & New Tech Sales Channels, Personalisation Smarties Vietnam Gold, Silver (2)
Weather Rescue - A Novo “Skincare” Solution For This Summer Grab Grab Appier Vietnam Brand Experience, Real Time Marketing Smarties Vietnam Finalist (2)