Overview | MMA / Marketing + Media Alliance

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Creative Agencies - Hispanic LATAM 2024

Rank Creative Agency Location Region Points
1 Ogilvy Sao Paulo Hispanic LATAM 95.3
2 Isla República Buenos Aires Hispanic LATAM 80.9
2 VML Buenos Aires Hispanic LATAM 80.9
4 AlmapBBDO Sao Paulo Hispanic LATAM 80.5
4 GUT Sao Paulo Hispanic LATAM 80.5
4 Publicis Sao Paulo Hispanic LATAM 80.5
7 Isla República Mexico City Hispanic LATAM 68.8
8 Le Pub Sao Paulo Hispanic LATAM 56.4
9 Africa Sao Paulo Hispanic LATAM 52.3
9 MullenLowe Sao Paulo Hispanic LATAM 52.3
11 W3haus Sao Paulo Hispanic LATAM 44.3
12 Energy BBDO Sao Paulo Hispanic LATAM 40.3
12 Leo Burnett Tailor Made Sao Paulo Hispanic LATAM 40.3
14 BETC Sao Paulo Hispanic LATAM 28.2
14 DAVID Sao Paulo Hispanic LATAM 28.2
16 VML Sao Paulo Hispanic LATAM 24.2
17 Galeria Sao Paulo Hispanic LATAM 20.1
17 MField Sao Paulo Hispanic LATAM 20.1
17 SoWhat Curitiba Hispanic LATAM 20.1
17 Speakeasy Sao Paulo Hispanic LATAM 20.1
21 HNK Lab Sao Paulo Hispanic LATAM 18.1
22 Ampfy Sao Paulo Hispanic LATAM 12.1
22 DAVID Buenos Aires Hispanic LATAM 12.1
22 GINGA Sao Paulo Hispanic LATAM 12.1
22 PROS Sao Paulo Hispanic LATAM 12.1
26 DON Buenos Aires Hispanic LATAM 8.1
27 Atenas.ag Sao Paulo Hispanic LATAM 5.0
28 Bakery - Powered by Ampfy Sao Paulo Hispanic LATAM 4.0
28 McCann Buenos Aires Hispanic LATAM 4.0
28 Mutato Sao Paulo Hispanic LATAM 4.0
28 Togetherwith Buenos Aires Hispanic LATAM 4.0
28 WMcCann Sao Paulo Hispanic LATAM 4.0
28 Zurda Buenos Aires Hispanic LATAM 4.0