Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Creative Agency | Location | Region | Points |
|---|---|---|---|---|
| 1 | Ogilvy | Sao Paulo | Hispanic LATAM | 95.3 |
| 2 | Isla República | Buenos Aires | Hispanic LATAM | 80.9 |
| 2 | VML | Buenos Aires | Hispanic LATAM | 80.9 |
| 4 | AlmapBBDO | Sao Paulo | Hispanic LATAM | 80.5 |
| 4 | GUT | Sao Paulo | Hispanic LATAM | 80.5 |
| 4 | Publicis | Sao Paulo | Hispanic LATAM | 80.5 |
| 7 | Isla República | Mexico City | Hispanic LATAM | 68.8 |
| 8 | Le Pub | Sao Paulo | Hispanic LATAM | 56.4 |
| 9 | Africa | Sao Paulo | Hispanic LATAM | 52.3 |
| 9 | MullenLowe | Sao Paulo | Hispanic LATAM | 52.3 |
| 11 | W3haus | Sao Paulo | Hispanic LATAM | 44.3 |
| 12 | Energy BBDO | Sao Paulo | Hispanic LATAM | 40.3 |
| 12 | Leo Burnett Tailor Made | Sao Paulo | Hispanic LATAM | 40.3 |
| 14 | BETC | Sao Paulo | Hispanic LATAM | 28.2 |
| 14 | DAVID | Sao Paulo | Hispanic LATAM | 28.2 |
| 16 | VML | Sao Paulo | Hispanic LATAM | 24.2 |
| 17 | Galeria | Sao Paulo | Hispanic LATAM | 20.1 |
| 17 | MField | Sao Paulo | Hispanic LATAM | 20.1 |
| 17 | SoWhat | Curitiba | Hispanic LATAM | 20.1 |
| 17 | Speakeasy | Sao Paulo | Hispanic LATAM | 20.1 |
| 21 | HNK Lab | Sao Paulo | Hispanic LATAM | 18.1 |
| 22 | Ampfy | Sao Paulo | Hispanic LATAM | 12.1 |
| 22 | DAVID | Buenos Aires | Hispanic LATAM | 12.1 |
| 22 | GINGA | Sao Paulo | Hispanic LATAM | 12.1 |
| 22 | PROS | Sao Paulo | Hispanic LATAM | 12.1 |
| 26 | DON | Buenos Aires | Hispanic LATAM | 8.1 |
| 27 | Atenas.ag | Sao Paulo | Hispanic LATAM | 5.0 |
| 28 | Bakery - Powered by Ampfy | Sao Paulo | Hispanic LATAM | 4.0 |
| 28 | McCann | Buenos Aires | Hispanic LATAM | 4.0 |
| 28 | Mutato | Sao Paulo | Hispanic LATAM | 4.0 |
| 28 | Togetherwith | Buenos Aires | Hispanic LATAM | 4.0 |
| 28 | WMcCann | Sao Paulo | Hispanic LATAM | 4.0 |
| 28 | Zurda | Buenos Aires | Hispanic LATAM | 4.0 |