Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Creative Agency | Network | Location | Region | Points |
|---|---|---|---|---|---|
| 1 | VMLY&R | VMLY&R | Istanbul | EMEA | 213.0 |
| 2 | Reklamania | Istanbul | EMEA | 165.1 | |
| 3 | Publicis | Publicis Worldwide | Istanbul | EMEA | 154.4 |
| 4 | Standby Creative Group | Istanbul | EMEA | 136.6 | |
| 5 | Titrifikir | Istanbul | EMEA | 94.5 | |
| 6 | Cats & Dogs | Istanbul | EMEA | 82.6 | |
| 7 | Machine_ | Publicis Worldwide | Johannesburg | EMEA | 80.2 |
| 7 | VMLY&R | VMLY&R | Johannesburg | EMEA | 80.2 |
| 9 | The Gang Agency | Istanbul | EMEA | 64.1 | |
| 10 | Pik Kreatif | Istanbul | EMEA | 55.1 | |
| 11 | Grey | Grey Group | Johannesburg | EMEA | 48.1 |
| 11 | Wunderman Thompson | Wunderman Thompson | Johannesburg | EMEA | 48.1 |
| 13 | Leo Burnett | Leo Burnett | Riyadh | EMEA | 40.2 |
| 14 | Concept | Istanbul | EMEA | 40.1 | |
| 14 | MullenLowe | MullenLowe Group | Istanbul | EMEA | 40.1 |
| 16 | Havas | Havas Creative Group | Tel Aviv | EMEA | 40.0 |
| 17 | louder | Istanbul | EMEA | 39.3 | |
| 18 | Wunderman Thompson | Wunderman Thompson | Istanbul | EMEA | 37.5 |
| 19 | Saatchi & Saatchi | Saatchi & Saatchi | Dubai | EMEA | 31.2 |
| 20 | YouExperience | Dubai | EMEA | 28.1 | |
| 21 | Dentsu Creative | Dentsu International | Istanbul | EMEA | 28.0 |
| 22 | Havas | Havas Creative Group | Milan | EMEA | 25.0 |
| 23 | TBWA\RAAD | TBWA Worldwide | Dubai | EMEA | 22.1 |
| 24 | dentsu Turkey | Dentsu International | Istanbul | EMEA | 22.0 |
| 25 | LOLA MullenLowe | MullenLowe Group | Madrid | EMEA | 21.2 |
| 26 | Havas | Havas Creative Group | Istanbul | EMEA | 16.4 |
| 27 | FamousGrey | Grey Group | Brussels | EMEA | 15.0 |
| 28 | Publicis | Publicis Worldwide | Dubai | EMEA | 13.7 |
| 29 | Zon | Istanbul | EMEA | 12.1 | |
| 30 | Artı Communication | Istanbul | EMEA | 11.0 | |
| 31 | Alaaddin | Istanbul | EMEA | 8.0 | |
| 31 | King James | Accenture Song | Johannesburg | EMEA | 8.0 |
| 31 | Leo Burnett | Leo Burnett | Beirut | EMEA | 8.0 |
| 34 | V4Good | Dubai | EMEA | 7.9 | |
| 35 | Mother | Mother | London | EMEA | 7.7 |
| 36 | TBWA\Istanbul | TBWA Worldwide | Istanbul | EMEA | 4.2 |
| 37 | Alametifarika | Istanbul | EMEA | 4.0 | |
| 37 | PunchBBDO | BBDO Worldwide | Istanbul | EMEA | 4.0 |
| 39 | Leo Burnett | Leo Burnett | Dubai | EMEA | 3.9 |
| 40 | Innocean Worldwide | Innocean Worldwide | London | EMEA | 2.5 |
| 41 | Gitam BBDO | BBDO Worldwide | Tel Aviv | EMEA | 2.1 |
| 42 | DDB | DDB Worldwide | Dubai | EMEA | 2.0 |
| 42 | MÃœŞTEREK | Istanbul | EMEA | 2.0 |