Overview | MMA / Marketing + Media Alliance

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Brands - KSA 2024

Rank Brand Industry Region Points
1 Almarai Food KSA 174.3
2 Aramco Telecoms & Utilities KSA 148.4
3 Qiddiya Leisure & Entertainment KSA 104.4
4 Dove Toiletries & Cosmetics KSA 92.4
5 King Faisal Specialist Hospital & Research Centre Non-profit, public sector & education KSA 92.2
6 Saudi Telecom Company Telecoms & Utilities KSA 92.1
7 Saudi Esports Federation Leisure & Entertainment KSA 80.2
8 Ounass Retail KSA 60.1
8 PlayStation Technology & Electronics KSA 60.1
10 L'usine Food KSA 56.1
11 Mobily Telecoms & Utilities KSA 52.1
11 Oreo Food KSA 52.1
13 Philadelphia Food KSA 48.1
14 Saudi Tourism Authority Non-profit, public sector & education KSA 40.1
15 Abdul Latif Jameel Motors Automotive KSA 40.0
15 Jawwy Telecoms & Utilities KSA 40.0
15 Lay's Food KSA 40.0
15 Rockstar Soft Drinks KSA 40.0
19 Ithra Leisure & Entertainment KSA 32.0
19 Mastercard Financial Services KSA 32.0
21 Saudi German Health Pharma & Healthcare KSA 28.0
22 IHG Hotels & Resorts Transport & Tourism KSA 24.1
23 Coca-Cola Soft Drinks KSA 24.0
23 Zain Telecoms & Utilities KSA 24.0
25 Almajdouie Holding Business & Industrial KSA 8.0
25 Chuck E. Cheese Retail KSA 8.0
25 Igloo Food KSA 8.0
25 Manga Productions Leisure & Entertainment KSA 8.0
25 Saudi Exports Development Authority Non-profit, public sector & education KSA 8.0