Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.
| Rank | Agency Network | Region | Points |
|---|---|---|---|
| 1 | Mindshare Worldwide | EMEA | 286.5 |
| 2 | Serviceplan | EMEA | 204.7 |
| 3 | Havas Media Group | EMEA | 189.5 |
| 4 | OMD Worldwide | EMEA | 168.5 |
| 5 | Mindshare Worldwide | EMEA | 160.4 |
| 6 | Digitas | EMEA | 135.6 |
| 7 | MediaCom | EMEA | 125.0 |
| 8 | PHD Worldwide | EMEA | 106.4 |
| 9 | ZenithOptimedia | EMEA | 90.4 |
| 10 | IPG Mediabrands | EMEA | 79.6 |
| 11 | Mindshare Worldwide | EMEA | 77.2 |
| 12 | GroupM | EMEA | 73.9 |
| 13 | Havas Worldwide | EMEA | 65.2 |
| 14 | Starcom | EMEA | 64.1 |
| 15 | Leo Burnett | EMEA | 61.4 |
| 16 | McCann Worldgroup | EMEA | 60.0 |
| 17 | Starcom | EMEA | 48.5 |
| 18 | ZenithOptimedia | EMEA | 40.4 |
| 19 | Edelman | EMEA | 40.1 |
| 20 | BBDO Worldwide | EMEA | 30.0 |
| 20 | Jung von Matt | EMEA | 30.0 |
| 22 | Saatchi & Saatchi | EMEA | 28.1 |
| 23 | IPG Mediabrands | EMEA | 24.2 |
| 24 | Blue 449 | EMEA | 21.3 |
| 25 | Wunderman Thompson | EMEA | 20.6 |
| 26 | TBWA Worldwide | EMEA | 20.0 |
| 27 | Isobar | EMEA | 16.6 |
| 28 | PHD Worldwide | EMEA | 16.0 |
| 29 | The&Partnership | EMEA | 8.5 |
| 30 | Spark Foundry | EMEA | 8.1 |
| 30 | Universal McCann | EMEA | 8.1 |
| 32 | VMLY&R | EMEA | 5.6 |
| 33 | Dentsu Aegis Network | EMEA | 5.0 |
| 34 | Publicis Worldwide | EMEA | 4.3 |
| 35 | Dentsu Aegis Network | EMEA | 4.0 |
| 35 | Tribal Worldwide | EMEA | 4.0 |