Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | Indonesia | 323.5 |
| 2 | Mondelez International | Indonesia | 125.9 |
| 3 | Paragon Technology and Innovation | Indonesia | 125.8 |
| 4 | Djarum | Indonesia | 96.6 |
| 5 | Nestle | Indonesia | 84.5 |
| 6 | Beiersdorf | Indonesia | 68.4 |
| 6 | PT Sasa Inti | Indonesia | 68.4 |
| 8 | McDonald's | Indonesia | 60.8 |
| 9 | Otsuka Holdings | Indonesia | 52.3 |
| 10 | Procter & Gamble | Indonesia | 40.3 |
| 10 | Reckitt | Indonesia | 40.3 |
| 10 | Salim Group | Indonesia | 40.3 |
| 13 | Heineken | Indonesia | 34.2 |
| 14 | Kino | Indonesia | 32.2 |
| 15 | Ezaki Glico | Indonesia | 28.2 |
| 15 | Godrej Group | Indonesia | 28.2 |
| 15 | Ultrajaya | Indonesia | 28.2 |
| 18 | ByteDance | Indonesia | 28.1 |
| 19 | Government of Indonesia | Indonesia | 25.0 |
| 19 | Sosro | Indonesia | 25.0 |
| 21 | MD Entertainment | Indonesia | 24.2 |
| 21 | MidPlaza Holding | Indonesia | 24.2 |
| 23 | CT Corp | Indonesia | 20.1 |
| 23 | PT Super Wahana Techno | Indonesia | 20.1 |
| 25 | Bank Jago | Indonesia | 16.1 |
| 25 | Ooredoo | Indonesia | 16.1 |
| 25 | PT Genero Pharmaceuticals | Indonesia | 16.1 |
| 25 | Red Bell | Indonesia | 16.1 |
| 25 | Sofina | Indonesia | 16.1 |
| 30 | Alphabet | Indonesia | 12.1 |
| 30 | FrieslandCampina | Indonesia | 12.1 |
| 30 | Garudafood | Indonesia | 12.1 |
| 30 | PZ Cussons | Indonesia | 12.1 |
| 34 | Astra International | Indonesia | 8.1 |
| 34 | Blue Sphere | Indonesia | 8.1 |
| 34 | Bluebird Group | Indonesia | 8.1 |
| 34 | DBS Bank | Indonesia | 8.1 |
| 34 | Edita Food Industries | Indonesia | 8.1 |
| 34 | Eigerindo MPI | Indonesia | 8.1 |
| 34 | Grab | Indonesia | 8.1 |
| 34 | Tolaram Group | Indonesia | 8.1 |
| 34 | WeLab | Indonesia | 8.1 |
| 43 | Kia Motors | Indonesia | 5.0 |
| 43 | L'Oréal | Indonesia | 5.0 |
| 43 | Shoprite Holdings | Indonesia | 5.0 |
| 46 | Abbott | Indonesia | 4.0 |
| 46 | AIA | Indonesia | 4.0 |
| 46 | Axis Bank | Indonesia | 4.0 |
| 46 | DKT International | Indonesia | 4.0 |
| 46 | ERHA | Indonesia | 4.0 |
| 46 | Fast Retailing | Indonesia | 4.0 |
| 46 | Government of Singapore | Indonesia | 4.0 |
| 46 | Gudang Garam | Indonesia | 4.0 |
| 46 | Hewlett Packard Enterprise | Indonesia | 4.0 |
| 46 | iNova Pharmaceuticals | Indonesia | 4.0 |
| 46 | Kao Corporation | Indonesia | 4.0 |
| 46 | OCBC Bank | Indonesia | 4.0 |
| 46 | SC Johnson & Son | Indonesia | 4.0 |
| 46 | Spotify | Indonesia | 4.0 |
| 46 | Starbucks | Indonesia | 4.0 |
| 46 | Versuni | Indonesia | 4.0 |