SMARTIES DACH | MMA / Marketing + Media Alliance
  • Get recognized for Innovation in Modern Marketing.

    Call for entries now open.

    SMARTIES DACH

    SMARTIES AWARDS DACH aims to become the ultimate platform to recognize and celebrate the most effective and innovative modern marketing initiatives. We are devoted to honouring exceptional creativity that drives significant business impact for brands, agencies, media companies, and solution providers. Our goal is simple: we are after "Ideas that Resonate!"

    If your campaign was implemented in DACH region, you have the opportunity to submit it to SMARTIES DACH, SMARTIES Europe, and SMARTIES X Global, opening doors to recognition at the local, regional, and global levels. This multi-tier recognition will elevate your brand's position on the MMA SMARTIES BUSINESS IMPACT INDEX (BII), which ranks marketing excellence on a global scale.

    To participate in SMARTIES AWARDS DACH, your marketing efforts must have been executed between January 2025 - June 2026 and in DACH Region. We require measurable impact within this time frame, and the results you present should be based on data from that specific period. While certain aspects of your campaign may have started earlier or extended beyond this timeframe, it is important to focus primarily on data relevant to the qualifying period. Our esteemed judges will evaluate the success achieved during this eligibility period.

    By submitting your campaign to SMARTIES AWARDS DACH, you not only enhance its credibility and influence but also position yourself for recognition at various levels. This includes local, regional, and global acknowledgments, along with an improved ranking on the MMA SMARTIES Business Impact Index, RECMA, W&V, and the WARC Media 100 Ranking.
    Knowledge Partner:


    Important Info

    SMARTIES Winners Showcase

    Explore the video stories behind SMARTIES-winning campaigns. A curated collection of award-winning campaign videos, featuring work that sets the benchmark for creativity, strategy, execution, and business impact. Discover the ideas, execution, and results behind the campaigns recognized by SMARTIES.