MMA Smarties Business Impact Index - Rankings | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings

Business Impact Index

Top Agency Networks

Sub-Saharan Africa 2025

Top 10 ranking

Points by company

Full results

Rank Agency Network Network Region Points
1 Ogilvy WPP Africa 304.4
2 Worldwide Partners Africa 208.3
3 The Brandtech Group Africa 148.2
4 VML WPP Africa 128.1
5 MullenLowe Group Interpublic Group Africa 112.1
6 M&C Saatchi Africa 96.1
7 Dentsu International Dentsu Africa 66.1
8 PHD Worldwide Omnicom Group Africa 64.1
9 Entravision Africa 56.1
10 Leo Publicis Groupe Africa 24.0
11 Avatar Group Africa 20.0
12 Mindshare Worldwide WPP Africa 16.0
13 Enero Group Africa 12.0
14 Digitas Publicis Groupe Africa 8.0
15 IPG Mediabrands Interpublic Group Africa 4.0