Presentations from SM2 Innovation Summit 2014 are now available for viewing and download below. View the full agenda here.
Tuesday, September 30th, 2014
| Starwood Resorts Leverage Mobile to Enhance Guests' Stays 9:10 AM – 9:40 AM Arlie Sesson, Starwood Ross D' Avignon, Domain Studios |
 View Presentation(6.17 MB, Adobe PDF) |
| The New "Mobile"- How the Internet of Things is Changing Everything 9:10 AM – 9:40 PM Richard Ting, R/GA |
View Presentation (3.47 MB, Adobe PDF) |
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Toyota Motor Sales USA Drives Brand Consideration with Mobile |
View Presentation (2 MB, Adobe PDF) Watch video: 1 | 2 | 3 |
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Giraffas' Goal Screen Bridges the Virtual And Real World |
View Presentation (30.37 MB, Adobe PDF) Watch video |
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Unilever Brazil Offer Cooks A Real-Time Mobile Experience Via WhatsApp |
View Presentation (3.76 MB, Adobe PDF) |
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Keynote: Is Mobile the First and Ultimate Storytelling Screen? |
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Keynote: Mobile Marketing in a Connected World |
View Presentation (5.12 MB, Adobe PDF) |
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Innovation Intertitials by Wayin |
View Presentation (2.47 MB, Adobe PDF) |
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How the USTA Volleys Fan Engagement with Beacon-Driven Mobile Moments |
View Presentation (1.38 MB, Adobe PDF) View Presentation(1.12 MB, Adobe PDF) |
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How to get the Most out of Twitter's New Mobile App Install Products |
View Presentation (3.33 MB, Adobe PDF) |
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The Mobile Innovation Cycle: What's Real, What's Next, and What's Begging for Disruption |
Panel Discussion |
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Catering to your Customer's Mobile Moments |
View Presentation (11.7 MB, Adobe PDF) |
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Reaching the Latino Digital Native |
View Presentation (17.94 MB, Adobe PDF) |
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Hispanic Mobile Marketing: Is Not One-Size-Fits-All |
Panel Discussion |
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Mobile: The Modern Day Gold Rush |
View Presentation (5.88 MB, Adobe PDF) |
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Keynote: How Mobile Enhances the World |
View Presentation (3.66 MB, Adobe PDF) |
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How Snapchat Changed the Way People Communicate |
Panel Discussion |
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Keynote: Inside the C-Suite: Mobile as a Growth & Engagement Tool |
Panel Discussion |
Wednesday, October 1st, 2014 |
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Kimberly-Clark & Organic Use Creative and Gaming Principles to Make an Engaging Digital Experience For Toddlers |
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Mobile As A Catalyst To Change All Of Marketing |
View Presentation (63.82 MB, Adobe PDF) |
| Keynote: Trulia Drives Growth by Combining New and Old Marketing Techniques 10:45 AM – 11:10 AM Kira Wampler, Trulia |
View Presentation (19.91 MB, Adobe PDF) |
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Keynote: Rethinking Auto Marketing: How Mercedes-Benz used community inspired Instagram ads to fuel their GLA launch |
View Presentation (1.27 MB, Adobe PDF) |
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Doctors and Intruders: MailOnline and BBC America’s native solution |
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| Conquering the Complexity of Video for a Mobile-First World 1:00 PM – 1:45 PM Anil Jain, Brightcove |
View Presentation (11.03 MB, Adobe PDF) |
| It’s Time to Break Up with CTR 1:00 PM – 1:45 PM Sarah Ohle, xAd |
View Presentation (868.69 KB, Adobe PDF) |
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State of Mobile in China |
Panel Discussion |
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Identify The Right Audience, Personalize Engagements And Maximize ROI In The Multi-Screen World |
Panel Discussion |
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TV + Mobile - You can measure that? |
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Energizer Creates an Engaging, Multifaceted Mobile Brand Experience |
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BNY Mellon’s Sumday: Harnessing Everyday Behaviors to Disrupt Investing |
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Mobile Launches New Record Out of This World |
View Presentation (3.07 MB, Adobe PDF) Watch video |
| Lincoln Motor Company Harnesses Mobile to Attract New Buyers While Retaining Loyal Owners 3:20 PM – 3:50 PM Trisha Habucke, Ford |
Presentation Pending |
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Keynote: The Power of Cross-Screen Advertising |
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Keynote: Insights from The Smarties Jury Room |
Panel Discussion |
