In this series on artificial intelligence (AI) in marketing, I have talked to people across industries in the Middle East about how their companies are using AI in marketing. But what about looking beyond marketing? When discussing AI in the Middle East, it's impossible to have a complete conversation without considering G42's perspective. As a marketing leader within the same group, I chose to sit down with Faheem Ahamed, the Group Chief Marketing and Communications Officer at G42, a global frontrunner in developing visionary artificial intelligence to shape a better tomorrow.
Join us for an insightful webinar on “AI & GenAI in Action: Legal Insights” We will delve into the legal implications of AI, providing an overview of AI and GenAI’s impact on the legal landscape, and addressing potential challenges and opportunities. Key discussions will include how AI affects intellectual property rights and hardware regulations. Don’t miss this opportunity to stay ahead of the curve and embrace the future of AI. This is a must-attend event for anyone looking to understand and navigate the evolving intellectual property framework surrounding AI technologies.
3. Action – The Ultimate Guide to Interactive Mobile Video Ads
Master interactive mobile video ads to drive brand growth and engagement.
Speaker: Greg Wester, SVP Marketing, Digital Turbine
Date: 30 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC
2. Consideration – Cooperative Moments and the Attention They Harness
Explore the power of cooperative moments and attention metrics for impactful advertising.
Speaker: Joelle Atallah, Sales Partner of Digital Turbine, MENA
Date: 23 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC
1. Awareness – The Opportunity and Necessity of Using Mobile Games in Your Media Mix
Learn about the opportunity and necessity of using mobile games in your media mix.
Speaker: Yeşim Şahin Utku, Channel Partners Manager, Digital Turbine
Date: 16 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC
