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Measurement & Attribution

State of Attribution 2022 – Marketer Benchmark Report

Despite Identity Concerns, MMA Global Research Finds Nearly 50 Percent of Marketers Believe Multi-Touch Attribution is Still the Future of Marketing Measurement. Data regulations and lack of executive buy-in remain hurdles for the adoption of MTA.
Released: 
July, 2022
File Size: 
1.2 MB
Education Section: 
Benchmark Studies, Guidelines, Research
Region: 
Global
Members Only
Measurement & Attribution

Marketing Attribution Think Tank (MATT) Q2 Member Meeting - Presentation Deck

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Released: 
June, 2022
Region: 
Global
Guide

Download the 2026 Official SMARTIES Submission Guide

Novartis Pharmaceuticals USA

Sankalp Mehrotra
MMA India Board Member; Vice President of Monetization
Flipkart
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Testimonial Received For MMA Impact India 2022

Kudos to the team for having pulled off a good event.

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