| Page 559 | MMA / Marketing + Media Alliance

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Wednesday, October 4, 2017

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Our mission as the main global association that represents the mobile industry is to spread knowledge and provide a wealth of resources to the content market to promote its business and professionals. For this, the Fintech topic is more than necessary. It is essential to understand where the mobile industry is heading in order to create an effective platform to connect people and companies. In this Playbook, the second of 2017, we dive into the revolution of the companies that simplified the finance services and focused on solutions that
Released: 
July, 2017
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Friday, October 27, 2017

Find Out How Mobile Affects the Consumer Journey In the MMA’s Mobile Shopper Marketing Report

Everyone in the marketing ecosystem realizes mobile is inextricably intertwined with the consumer journey. The challenge is in learning how to leverage it.

Released: 
July, 2017
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July 18, 2017 to July 20, 2017

In its 8th year, and 2nd year in San Francisco, the event brings together the key players of Latin America's fintech ecosystem for 3 intensive days focusing on mobile money, payments and financial innovation in the region. The forum aims to connect Latin American decision makers with innovators from the Bay Area, US and international mobile community.

The conference will follow a case study approach, with the region’s innovators exploring the complex and fascinating dynamics of financial institutions as they navigate towards complete integration with the mobile world.

October 2, 2017 to October 5, 2017

Futurecom is the largest Telecom & IT Event in Latin America, with a special focus in Brazil. Its 19th Edition will be held in São Paulo, from October 2nd to 5th, at the Transamerica Expo Center. A Trade Fair with 22,000sqm receives representatives from 45 countries, and an outstanding International Congress has approximately 300 speakers and panelists and 5 conference rooms in 4 days. The previous Futurecom event counted with more than 300 exhibitors showing their products, solutions and applications for 13,500 unique attendees, in a great environment for business development.

The Smartphone Usage and Behaviour report from Kantar IMRB & MMA (Jan-Mar 2017) shows that time-spent on smartphones jumped 16% over the previous quarter. Strong demand for messaging services, social media platforms, and entertainment apps helped to drive the expansion of mobile internet usage. But what interested us the most is that we’re now beginning to see the result of government initiatives in driving literacy about digital payments. For the first time we’re seeing usage of mobile wallets among less affluent sections (SEC C/D/E).

Released: 
June, 2017
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Thursday, July 13, 2017

July 12, 2017 to August 8, 2017

Where Digital Marketing Meets Extraordinary Experiences

Evolving your business to become an experience business

Digital has disrupted everything around us. Massive amounts of data, multiple devices and rising customer expectation are forcing businesses to reimagine how digital can bring amazing and meaningful experiences that drive brand loyalty and growth.

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