No longer just a tool for "in the moment" targeting, major brands are now leveraging the rich contextual information that location provides to create highly-targeted audience segments, enabling them to strategically target consumers at specific points in their day, not just when they're within close proximity of a brand's store or restaurant.
This is a great resource for Brands, Retailers, Agency Creative and Analytics vendors and experts.
You’re invited to join us for the inaugural GMIC New York taking place at Chelsea Pier on June 11. The Conference is from 9A – 6P, Networking 6P – 7P. Mobile technologies have transformed the business landscape giving companies the ability to connect with customers in powerful ways. At GMIC New York you will hear from User Experience industry leaders and innovators from companies such as Google Shopping Express, Fueled, AdMaster, Citi, Intel Security, Misfit & Coca Cola, just to name a few.
SMARTPHONE CONGRESS – Especialistas debatem os negócios de smartphones, aplicativos, m-commerce, m-advertising, plataformas de pagamento, redes sociais, Big Data, além de vestíveis e internet das coisas (IoT).
SMARTPHONE CONGRESS – Experts discuss the smartphone business of Brazil and Latin America, apps, m-commerce, m-advertising, payment methods, Big Data, social media, wearables and internet of things (IoT).
