MMA has the purpose to strengthen it´s positioning with it´s members generating useful information and, at the same time, understanding the opportunities of mobile market. Focused on this goal, MMA searches for information which can help understanding the target´s behavior, preferences and profile.

Download the report to see 1200 interviews with Millenials, Gen Y, Gen X and Boomers on mobile usage in Brazil.

Customers use their phones to manage almost everything in their lives — and that includes the way they shop. They expect brands to engage with them personally through their mobile devices — and these interactions drive their decisions in store. Retailers and brands that are slow to meet these customer needs might find themselves on the wrong side of the path to purchase.

Download the paper to understand the five questions brands need to successfully address to drive engagement of the mobile shopper.