| Page 496 | MMA / Marketing + Media Alliance
Artificial Intelligence: Welcome to the Cognitive Era

Artificial Intelligence: Welcome to the Cognitive Era

Apr 24, 2018

Artificial intelligence has become de rigeur within the media and advertising industries. To better understand how AI fits within the advertising ecosystem and how to put AI theory into practice, Dave Neway, Head of Product Marketing for IBM Watson Advertising will share the multitudinous ways in which AI is impacting our lives with an eye towards how AI is specifically revolutionizing the work of media professionals, increasing the speed and accuracy of decision-making whilst allowing media professionals to spend more time on high value strategic work.

Watch Now
Dave Neway
Customer Lifecycle
Data
Location
ROI

A Master Class on Cost Per Visit from GroundTruth and the MMA

Cost Per Visit (CPV) is a new metric that marketers – particularly retailers – should pay attention to, as it is an innovative way to use location data that connects media directly to store visits.

That’s why the MMA, in partnership with GroundTruth, have produced a new Master Class paper, “Cost Per Visit: A Metric for the Future of Location Data,” which is downloadable at right.

Released: 
March, 2018

OMR Festival 2018

March 22, 2018 to March 23, 2018

The Premiere Digital Marketing Event in Europe for Insights and Inspiration

With 40,000 attendees, 300+ speakers and exhibitors, 120+ Masterclasses and Guided Tours hosted by industry experts including members of the MMA Germany,  Online Marketing Rockstars--the premiere digital marketing event in Europe for insights and inspiration--is gearing up to break records and exceed expectations. OMR 2018 (March 22 & 23, Hamburg), which consists of a Festival, Conference and Expo, host an impressive lineup of companies and personalities.

MMA Industry Programs Overview Q1 2018

MMA programs and working groups are aligned with Brand Marketer’s priorities as confirmed by the Global MM25 Marketer Peer Group. The programs and working groups meet on an ongoing basis to develop and execute industry initiatives that reflect the needs of their initiative area and the brands that support it (building platforms that matter to you and making them valuable to brand marketers). The work of many of the programs result in Guidance Reports and best practices.

Released: 
March, 2018

Pages