| Page 492 | MMA / Marketing + Media Alliance

This white paper from the Mobile Marketing Association, in collaboration with Snapchat, Facebook, Twitter, NBC Universal, AdColony, Innovid and Jun Group, will tell you what you need to know to jump start your vertical video efforts, featuring best practices and case studies. It also looks at how vertically-based video consumption is increasing – and why that changes the game for marketers.

Released: 
April, 2018
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This white paper from the Mobile Marketing Association, in collaboration with Snapchat, Facebook, Twitter, NBC Universal, AdColony, Innovid and Jun Group, will tell you what you need to know to jump start your vertical video efforts, featuring best practices and case studies. It also looks at how vertically-based video consumption is increasing – and why that changes the game for marketers.

You can start re-orienting your mobile video around vertical by downloading the paper below.

Released: 
April, 2018
Released: 
April, 2018

Mobile Marketing Association (MMA) announces the first ‘Mobile Ecosystem and ad-Sizing Report’ that deciphers the state of mobile in Vietnam in 2017 – 2018 and what we will see in the future that will further develop in this mobile first economy.

Released: 
April, 2018

What to Expect from Mobile Apps: 2018 and Beyond Forecast

May 15, 2018

Join the MMA and App Annie for a session focused on the growth of the app market. In this session, App Annie's SVP of Research, Danielle Levitas, will share the company's annual forecast report that covers the trajectory of the booming mobile app industry from 2018 through 2022. Levitas will provide insight into app store revenue trends, category growth and what factors are driving the continued expansion of this powerful customer channel in the U.S. and globally.

Key Takeaways:

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