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How AI Can Help Generate Insights to Drive Business Results

How AI Can Help Generate Insights to Drive Business Results

May 7, 2020 · Global

As AI plays an increasingly pivotal role in marketing, from automating internal processes to powering conversations to uncovering insights about consumers, are brands maximizing what AI can do to boost the effectiveness of their campaign creative? Join IBM's Jamie Molnar​, Product Marketing, AI & Emerging Tech and Laura Jensen, Director, Digital Partnerships at Initiative as they explore the connections among AI, creative and ROI to help brands deploy more effective ad campaigns.

Key Takeaways:

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Jamie Molnar Laura Jensen

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Agenda

MMA Impact Journey México 2020

Undefined

Tuesday, October 13, 2020

The vision of the MMA Location Privacy alliance is to help build a society that understands and embraces the fair, ethical and cutting edge use of location data.
Event

Registration Now Open for MMA MATT Unplugged - May 5, 2020 | NYC

Members Only
Attribution
ROI

The Persuadables: How Advertisers Can Use the Principles of Recency and Spend Level to Significantly Improve ROAS

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For the first time ever, CPG campaign data from three major US brands has been used to test the principle of recency, which proposes that digital advertisements are most effective right before a consumer is about to buy a product.

Joel Rubinson, MMA’s attribution SME & former Chief Research Officer at the Advertising Research Foundation, Nielsen Catalina Solutions, and Viant partnered to test this theory against three ad campaigns for three popular CPG brands.

Key Findings:

Released: 
March, 2020
Education Section: 
Research

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