Identity resolution has been top of mind for marketers for the longest time. With the 3rd party cookie dying, the proliferation of new privacy regulations and the rise of the Universal IDs, the advertising industry will have to rethink identity once more time. This webinar will focus on strategies marketers can implement today to circumvent the coming challenges and better prepare for a future without cookies.

Google’s announcement to eventually replace third-party cookies is seen by some as a threat to a marketer’s ability to track, target, and measure consumer engagement across the open web. In reality, the death of the cookie was a long time coming and may actually provide a positive step forward toward a truly sustainable and transparent marketing ecosystem. But before the cookie-less future is here, we need to first understand what paths are available to not only sustain but grow business for marketers:
•    What data and technology will replace the third-party cookie?