The AI Leadership Think Thank (ALTT) | MMA / Marketing + Media Alliance
Working Council

The AI Leadership Think Thank (ALTT)

The MMA Indonesia AI Leadership Think (ALTT) accelerates and catalyzes industry-ready AI and data practices across Indonesia’s marketing and advertising ecosystem, advocating foundational AI principles and delivering measurable, AI-driven ROI, business impact that fuels efficient and effective growth for Indonesia's industry leaders and decision makers. ​

[A] Future Labs:

Through the MMA Global Frameworks, ALTT Indonesia members scale and adapt existing proven research-based frameworks with a unified go-to-market approach.

[B] Knowledge Center:

As a part of the AI Leadership Think Tank, members have access to cutting-edge AI Global benchmarks, training, webinars, podcasts, workshops frameworks and surveys - including drive maximum business and marketing impact through participation within strategic industry reports, insights, and knowledge-driven contents.

[C] Thought Leaderships:

Access to global and regional resources and training, AI Guides and more. AI Skills trainings, webinars and workshops.

The MMA Indonesia AI Leadership Think Thank (ALTT) is on a mission to Advance marketers’ ability to create value, in Artificial Intelligence (AI).​

 

MMA has already proven AI’s impact—our Consortium for AI Personalization demonstrated up to +260% improvement in digital marketing performance for one brand. But the real focus? Unlocking the how.

 

Welcome to the future of marketing and advertising —where AI drives innovation, and intelligence fuels impact.

Join us today and be at the forefront of this transformative movement.

Write to fika@mmaglobal.com for queries.

Advisory Members

Reports & Playbooks

[Indonesia] State of AI in Marketing 2024
[Indonesia] State of AI in Marketing 2024

In the dynamic realm of global marketing and advertising, Artificial Intelligence (AI) has evolved from a technological shift to a strategic imperative. At MMA Global, we are committed to facilitating in-depth discussions on the granular integration of AI into marketing practices. The 'MMA State of AI in Marketing' report for Indonesia signifies the initiation of a comprehensive journey, emphasizing global initiatives localized to explore critical areas where AI has proven effective. Key Findings: AI Adoption and Priority: 38% in the experimental phase, 32% partially integrated, and only 16% fully integrated AI into marketing strategies. 22% consider AI a high priority, while 38% rate it as a medium priority, indicating growing recognition of AI's importance. Confidence in AI's Impact: 52% express confidence in AI's potential to revolutionize marketing practices. 10% hold a more reserved perspective, believing AI will have a limited impact. Concerns and Challenges: Data privacy is a significant concern for 31% of respondents. Cybersecurity apprehensions expressed by 22% of participants. Challenges in AI Adoption: 49% face challenges in applying AI to content marketing, emphasizing the importance of tool selection. 44% express concerns about biased and fabricated answers, highlighting the need for data safeguards. Barriers to Adoption: 22% cite a lack of understanding in AI adoption, while 17% identify high costs as a barrier. 38% recognize the need for skills training to effectively leverage AI technologies. Conclusion: The survey reveals a recognition among industry leaders for the integration of AI into marketing strategies. However, challenges such as tool selection, bias concerns, and skills training hinder full implementation. As AI continues to evolve, MMA Global Indonesia remains at the forefront of innovative marketing research, navigating the development and deployment of AI with careful consideration. In the journey towards a future where AI is the expected standard, we remain vigilant, envisioning possibilities, and embracing unprecedented innovation to stay ahead in the ever-evolving marketing landscape.

Learn More

Council Companies