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Test. Prove. Scale. Winning Value-Driven Growth in 2026

Test. Prove. Scale. Winning Value-Driven Growth in 2026

Mar 26, 2026 · Global

Economic uncertainty is accelerating value-seeking behaviors—more cross-shopping, stronger private-label interest, and growth at discount and club formats. InMarket will share new insights from a Nov–Dec 2025 survey of 4,168 U.S. adults and translate them into audience, messaging, channel, and measurement moves you can make now. They will introduce a practical Most Valuable Customers (MVC) lens—high-frequency category buyers segmented by brand share—and show you:

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Kalpana Sehwani

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