MMA Free Webinar Series | MMA / Marketing + Media Alliance

MMA Free Webinar Series

The MMA Webinar series is designed to help build modern marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.
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Early-Access: A Look at 2026's Biggest Advertising Shifts

Tuesday, December 16, 2025 - 12:30pm to 1:00pm EST

Video

Be among the first to access exclusive findings from tvScientific’s upcoming 2026 State of Performance TV report, set to be published in January. Based on insights from over 600 marketing leaders, this research reveals how brands are leveraging Performance TV to combine the reach and storytelling power of television with the precision targeting, real-time optimization, and measurable outcomes of digital.

Region: 
Global
Speakers: 
Emily Robinson
VP, Marketing
tvScientific
Bryan Karas
CEO
Playbook Media
Webinar Partner:

Why Isn’t Marketing on the Balance Sheet (and Why Doesn’t the CFO Trust You)?

Wednesday, January 14, 2026 - 12:00pm to 1:00pm EST

Attribution

Marketing remains a critical driver of growth—so why isn’t it accounted for like other business assets? In this session, we dive into the obstacles for Marketing in demonstrating impact in a way a CFO can trust. We’ll explore what it takes to link marketing activities to outcomes that matter and how to close the communication gap between Finance and Marketing. Walk away with actionable ideas to elevate Marketing’s financial fluency and secure its place as a measurable, strategic asset.

Region: 
Global
Speakers: 
Sean Macnew
CFO
Vox Media
Domenic DiMeglio
CMO & Chief Data Officer
Paramount Streaming
Scott McDonald, Ph.D.
CEO & President
ARF
Frank Findley
Executive Director
Marketing Accountability Standards Board
Rex Briggs
Subject Matter Expert
Marketing + Media Alliance
Register Now

From Campaigns to Business Value: How AI Will Transform Marketing

Wednesday, January 21, 2026 - 12:00pm to 1:00pm EST

AI

AI is fundamentally redefining how marketing drives growth and enterprise value. Yet many marketing organizations remain stuck in early-stage experimentation - pilots, fragmented tools, and efficiency plays that don’t add up to system-wide impact.

Region: 
Global
Speakers: 
Janet Balis
Managing Director and Partner
BCG
Vassilis Bakopoulos
SVP – Head of Industry Research
Marketing + Media Alliance

We have several webinars this coming fall. Details and registration will open soon—sign up to receive our webinar emails to be the first to know about what resources we have available.

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The MMA Webinar series is designed to help build modern marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.
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