Webinars | MMA Global

Webinars

Wednesday, October 15, 2025 - 12:00pm to 1:00pm EDT

Artificial intelligence isn't just a future trend—it's already reshaping consumer behavior at scale. New research from MMA Global and Kantar reveals how people across generations are weaving AI into their daily lives, from shopping and creativity to personal expression and decision-making.

Marketers are facing a pivotal moment: consumers are adopting AI faster than many brands. Join this exclusive webinar to understand the real state of consumer AI and what it means for your marketing strategies today.

Region: 
Speakers: 
SVP – Head of Industry Research
MMA
Director, Futures
Kantar
Corporate Vice President - Research
New York Life Direct
Vice President, Marketing & Comms - Strategy & Ops
Intuit
Director of Performance, Creative & Web Strategy
Peloton
Webinar Partner:

Thursday, October 23, 2025 - 12:30pm to 1:15pm EDT

GenAI technologies are already changing how consumers find and consume information on the Internet. We are at the tip of a fundamental shift in consumer behavior, and the time is now to adapt your search strategy to stay ahead of the curve.

Join Wpromote's Rachel Bucey Klein, SVP of Earned & Owned Media, Serena Peterson, Head of SEO, and Christine Schrader, VP of Strategic Innovation, for actionable strategies and steps that you can start today to set your brand up to win as rapidly evolving AI technologies reshape search and commerce, including:

Region: 
Speakers: 
SVP of Earned & Owned
Wpromote
Head of SEO
Wpromote
VP of Strategic Innovation
Wpromote
Webinar Sponsor:

We have several webinars this coming fall. Details and registration will open soon—sign up to receive our webinar emails to be the first to know about what resources we have available.

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The MMA Webinar series is designed to help build modern marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.

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