Attribution is Hard: Is MTA Worth the Effort?

Related Content

Document

Mar 20, 2026
The State of Brand Marketing Accountability

Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased …
Document

Jul 16, 2026
AI Disruption of Marketing Operating Models

MMA and BCG have partnered in an exclusive CMO survey that explores how AI is influencing key aspects of the marketing operating model. AI is…
Document

Jul 6, 2026
Knowledge Session By Toluna
Document

Jun 29, 2026
MMA Indonesia Data, Insights & Outlook 2026 - Q2: How Indonesian Consumers Are Shopping, Spending, and Moving in 2026

Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping …
Document

Jul 2, 2026
Path to Gold: The SMARTIES India 2026 Entry Playbook

A practical guide packed with jury tips, submission strategy, winner inspiration and global credentials - built to help you enter, compete and…
Document

Nov 21, 2024
Retail Media 2.0 - Moving Up The Funnel

Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion.…
Document

Mar 13, 2025
Get Your SHEconomy Right: MMA India Challenges Gendered Marketing Narratives

In a world where women drive 70-80% of consumer purchases, why do so many brands still reduce them to stereotypical, ‘…
Document

Apr 4, 2025
Download the 2025 Official SMARTIES Submission Guide

The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the tea…
Document

Apr 14, 2025
Modern Marketing Reckoner 2025: CMO’s Guide to Growth Hacking

The CMO’s Guide to Growth Hacking will explore the multiple levers of marketing where hacking could yield growth for brands and businesses. The re…
Document

Apr 14, 2025
Quick Commerce Report
Document

Nov 19, 2025
2025 SMARTIES APAC, Insights by Toluna
Document

May 20, 2025
Download the 2026 Official SMARTIES Brasil Submission Guide

MMA SMARTIES AWARDS Celebrating Innovation and Creative Effectiveness The only innovation award that recognizes leaders, brands, agencies, and…

Attribution is Hard: Is MTA Worth the Effort?

Related Content

Document

The State of Brand Marketing Accountability

Document

AI Disruption of Marketing Operating Models

Document

Knowledge Session By Toluna

Document

MMA Indonesia Data, Insights & Outlook 2026 - Q2: How Indonesian Consumers Are Shopping, Spending, and Moving in 2026

Document

Path to Gold: The SMARTIES India 2026 Entry Playbook

Document

Retail Media 2.0 - Moving Up The Funnel

Document

Get Your SHEconomy Right: MMA India Challenges Gendered Marketing Narratives

Document

Download the 2025 Official SMARTIES Submission Guide

Document

Modern Marketing Reckoner 2025: CMO’s Guide to Growth Hacking

Document

Quick Commerce Report

Document

2025 SMARTIES APAC, Insights by Toluna

Document

Download the 2026 Official SMARTIES Brasil Submission Guide

Get News from the Alliance