DATT is a Community dedicated to building exceptional customer experiences, the marketing strategy with the strongest evidence for delivering financial outcomes, supported by touchpoint data mastery, proven by experiments, and powered by AI.

What is DATT?

Watch the video introduction by
Greg Stuart, CEO of MMA Global

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Data is a significant part of the marketing budget and has increased in strategic importance. However, the data ecosystem is in state of rapid change with constantly changing dynamics and increased regulation.

DATT’s Mission

DATT Institutes

The Future of the Data Ecosystem

This institute focuses on the future landscape and how to evaluate growth and progressive evolution of the ecosystem of privacy regulation, walled gardens vs. open web and the application of emerging technology.

Steering Committee advising the Institute:

Amy Adams

Brad Feinberg

Rita Ferro

Dudu Mokholo

Kari Marshall

Linda Lee

Sarah Mansfield

Alberto Pardo

John Sheldon

Shenan Reed

William White

Jed Dederick

Kevin Sinclair

Kay Vizon

Angela Zepeda

Data Capabilities

This institute focuses on the capabilities needed to become a customer experience focused, data-driven, agile organization and how to build leadership cross-functional consensus around CX driven data transformation.

Steering Committee advising the Institute:

Data Strategy

This institute focuses on where to make strategic bets to propel customer experience growth forward and how to use data as a key enabler to a successful transformation.

Steering Committee advising the Institute: