Overview - Data in Marketing Think Tank | MMA / Marketing + Media Alliance

Powering marketers with the best understanding of the evolving data landscape, building winning data strategies, and building data-centric organizations to drive better business outcomes and customer experiences.

 

DATT - Data + CX Think Tank

What is DATT?

Watch the video introduction by
Greg Stuart, CEO of MMA Global

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Data is a significant part of the marketing budget and has increased in strategic importance. However, the data ecosystem is in state of rapid change with constantly changing dynamics and increased regulation.

DATT’s Mission

Powering marketers with the best understanding of the evolving data landscape, building winning data strategies, and building data-centric organizations to drive better business outcomes and customer experiences.

DATT Institutes

The Future of the Data Ecosystem

This institute focuses on the future landscape and how to evaluate growth and progressive evolution of the ecosystem of privacy regulation, walled gardens vs. open web and the application of emerging technology.

Steering Committee advising the Institute:

Amy Adams, VP Media, Discover
Brad Feinberg, VP Media, Digital & Ecommerce, Molson Coors
Rita Ferro, President, Global Advertising, Disney
Dudu Mokholo, Former CMO, Samsung Africa (SCA)
Kari Marshall, VP Media & CRM, T-Mobile
Linda Lee, Former Chief Marketing Officer, US Meals & Beverages, Campbell
Sarah Mansfield, Former VP Global Media Europe & Americas, Unilever
Alberto Pardo, Founder & CEO, Adsmovil
John Sheldon, Former Chief Marketing Officer, SmileDirectClub
Shenan Reed, Global Chief Media Officer, General Motors
William White, Chief Marketing Officer, Walmart
Jed Dederick, CRO, The Trade Desk
Kevin Sinclair, Senior Director, Measurement Planning and Digital Channel Optimization, AstraZeneca
Kay Vizon, Media Director, Kroger, MMA Media & Data Board Chair
Angela Zepeda, Global Head of Marketing, X

Data Capabilities

This institute focuses on the capabilities needed to become a customer experience focused, data-driven, agile organization and how to build leadership cross-functional consensus around CX driven data transformation.

Steering Committee advising the Institute:

Andy Kauffman, Chief Commercial Officer, US & Canada, Marriott International
Scott Boecker, Chief Digital Officer, CHG Healthcare
Chris Crayner, Chief Digital and Technology Officer, Universal Destinations & Experiences
Anne-Gabrielle Dangu, Director, Media & CRM, Unilever EMEA
Lex Bradshaw-Zanger, Chief Marketing & Digital Officer, SAPMENA Region, L’Oréal Groupe
Charisse Ford Hughes, SVP, Chief Growth Officer, Kellanova
Carl Loredo, Chief Marketing Officer, The Wendy's Company
Jim Mollica, SVP and Chief Marketing Officer, Bose
Sathish Muthukrishnan, Chief Information, Data and Digital Officer, Ally Financial Inc
Joshua Nafman, VP, Digital, Media, Data & AI, Diageo
Lina Polimeni, Chief Corporate Brand Officer, Eli Lilly
Denise Persson, Chief Marketing Officer, Snowflake
Marc Speichert, Executive Vice President and Chief Commercial Officer, Four Seasons Hotels and Resorts
Norman De Greve, SVP & Chief Marketing Officer, General Motors
Sol Rashidi, Former Chief Analytics Officer, Estee Lauder
Vincent Rinaldi, Head of Media & Analytics, The Hershey Company
Lauren Weinberg, SVP, Chief Marketing and Revenue Officer for Quickbooks and Mailchimp, Intuit

Data Strategy

This institute focuses on where to make strategic bets to propel customer experience growth forward and how to use data as a key enabler to a successful transformation.

Steering Committee advising the Institute:

Lauren Beckstedt, Chief Marketing Officer, Brunswick Corporation
Jonnie Cahill, Former Chief Marketing Officer, Heineken USA
Ajay Kapoor, Global Director, Performance Driven Marketing, General Motors
Jeff Gerstel, Chief Marketing Officer, B&H Photo
Christine Grammier, Head of Solutions, LiveRamp
Sumana Rajagopal, Executive Director, Content & Media Development, Merck
Rob Roy, SVP, Head of New Business Innovation, T-Mobile
Burcu Civelek Yüce, EVP - Banking and Digital Solutions, Akbank
Andrea Zaretsky, Chief Marketing Officer, Morgan Stanley Wealth Management, Morgan Stanley Private Bank, E*TRADE from Morgan Stanley, Morgan Stanley

MMA DATT Newsletter

A weekly snapshot of important news and trends covering customer data, marketing and advertising technology, marketing and advertising methods, marketing analytics and privacy.

 

 

 

Interested in Learning More about DATT?

Email us at [email protected].