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Reach tells you your ad was delivered. It doesn't tell you it was remembered. BEYOND REACH is an industry paper, from MMA India and Publicis…
Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased …
Marketers know brand builds growth—but until now, proof was elusive. The new Brand as Performance (BaP) whitepaper from MMA Global and TransUnion r…
In today’s rapidly evolving marketing landscape, staying ahead requires collaboration and insights from industry leaders. That’s why ShopBack and the …
Welcome to the State of AI in Marketing in Germany report, an in-depth exploration of how artificial intelligence (AI) is reshaping the ma…
The State of AI in Marketing 2026 is a joint report by MMA and Decision Lab, surveying 143 marketing professionals across five Southeast Asian…
Brand marketing remains under constant scrutiny—often the first to face cuts when budgets tighten. Why? This session will explore the persistent ch…
This webinar will tackle the ongoing debate between brand-building and performance-driven marketing, focusing on the attribution and measurement…
Today’s sports sponsorships are far from the original logo slap. Sponsorship is now a highly effective channel for growing brands through authentic c…
Marketing remains a critical driver of growth—so why isn’t it accounted for like other business assets? In this session, we dive into the obstacles fo…
Collective Thinking. Clear Direction. Insights that move the Industry forward
The marketing measurement toolkit is more complex than ever—MTA, MMM, RCTs—all promising answers yet often delivering conflicting results. Thi…
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