Agenda | MMA / Marketing + Media Alliance

Agenda

Wednesday, October 5, 2016

8:30 AM – 9:30 AM Networking

Registration & Networking Breakfast

9:30 AM – 9:45 AM Remarks

Opening & Welcoming Remarks

Chris Babayode
Managing Director EMEA
MMA
9:45 AM – 10:15 AM Keynote

Opening Keynote - How they built their mobile strategy

Asad ur Rehman
Director Media, North Africa & Middle East
Unilever
10:15 AM – 10:45 AM Standard

The who, what, why, where - the mobile landscape in MENA

10:45 AM – 11:15 AM Standard

Unifying Chat, Social, Commerce and Ads - The Next Frontier for Brands and Advertisers

Matthew Talbot
Chief Executive Officer
BBM
11:15 AM – 11:45 AM Networking

Networking & Coffee Break

11:45 AM – 12:15 PM Standard

MMA Founders Sponsored Session - 1

Founders Deep Dive Session

In Partnership With:
12:15 PM – 12:45 PM Standard

"How much should I be spending in mobile?" - MMA SMoX Results

Greg Stuart
CEO
Marketing + Media Alliance (MMA)
Chris Babayode
Managing Director EMEA
MMA
12:45 PM – 1:15 PM Standard

Mobile Creativity Insights - Smarties Analysis: learning from the best

1:15 PM – 2:15 PM Networking

Networking Lunch

2:15 PM – 3:00 PM Keynote

Post Lunch Keynote - Testimonial, case study and key learnings in Mobile

Kenneth Lindfors
Group Director ME
Fjord, an Accenture Company
3:00 PM – 3:30 PM Panel

"Exploring and explaining the opportunities in mobile media"

Artour Severinov
Head E-Commerce & Distribution
Dubai Parks and Resorts
Alex Malouf
PRCA MENA BOARD MEMBER
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3:30 PM – 4:00 PM Panel

MMA Founders Sponsored Session - 2

4:00 PM – 4:30 PM Networking

Networking & Tea Break

4:30 PM – 5:00 PM Standard

TBC

5:00 PM – 5:30 PM Keynote

Closing Keynote

5:30 PM – 5:45 PM Standard

Closing Remarks

Chris Babayode
Managing Director EMEA
MMA
5:45 PM – 7:00 PM Standard

Cocktail Reception

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