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April 27-29, 2026 | Miami Beach, Florida
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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
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MMA Mobile Summit Colombia 2018
October 4, 2018 | Colombia
Overview
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MMA Forum Colombia 2018
Agenda
Agenda
Thursday, October 4, 2018
Café y Networking / Coffee & networking
Bienvenida e apertura / Welcome & Opening remarks
Estudio MMA Mobile Report Colombia 2018 / Research MMA Mobile Report Colombia 2018
Fabian Tejera
Consumer Insights Leader | Colombia
GFK
In Partnership With:
Caso McDonald's: shopper marketing en la era de la movilidad/ McDonald's case: shopper marketing in the age of mobility
Rodrigo Cortés
Country Manager en Colombia
Waze
Diego Higuera
Director LATAM CRM Media & Merchandising
Arcos Dorados
In Partnership With:
Caso Pirelli: vendiendo neumáticos a través del móvil/ Pirelli case: selling tires through mobile
Alberto Pardo
Founder & CEO
Adsmovil
In Partnership With:
Case Study: Pernod Ricard + Rappi
Alberto Pardo
Founder & CEO
Adsmovil
Luis Alberto Forero
Partnerships Manager
Rappi
Juan Pablo Namur
Online Experience Chief
Pernod Ricard
In Partnership With:
Transformación, De los Canales a los Comportamientos | Transformation, From Channels to Behaviors
Andrés Castillo
Digital Hub Lead Andean Region J3
UM Worldwide
Los ingredientes para la innovación @ Mondelez | The ingredients for innovation @ Mondelez
Alex Castillo
LA Media and Consumer Engagement Associate Director
Mondelēz International
Estudo de caso: Mi Movistar Colômbia / Case study: My Movistar Colombia
Santiago Cardoba
Gerente Canal Online
Telefonica
3 Insights de los casos ganadores de los Premios MMA Smarties LATAM/ 3 insights from MMA Smarties winner cases
Thais Schauff
VP de Operações LATAM
MMA
Cierre / Final remarks
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